Amazines Free Article Archive
www.amazines.com - Tuesday, January 19, 2021
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133447)
 Advice (161198)
 Affiliate Programs (34760)
 Art and Culture (73756)
 Automotive (145648)
 Blogs (75253)
 Boating (9849)
 Books (17221)
 Buddhism (4128)
 Business (1329058)
 Business News (426394)
 Business Opportunities (366370)
 Camping (10967)
 Career (72761)
 Christianity (15849)
 Collecting (11638)
 Communication (115069)
 Computers (241938)
 Construction (38915)
 Consumer (49684)
 Cooking (17072)
 Copywriting (6664)
 Crafts (18205)
 Cuisine (7545)
 Current Affairs (20420)
 Dating (45890)
 EBooks (19696)
 E-Commerce (48225)
 Education (185320)
 Electronics (83503)
 Email (6407)
 Entertainment (159839)
 Environment (28920)
 Ezine (3039)
 Ezine Publishing (5451)
 Ezine Sites (1550)
 Family & Parenting (110929)
 Fashion & Cosmetics (196430)
 Female Entrepreneurs (11848)
 Feng Shui (131)
 Finance & Investment (310489)
 Fitness (106338)
 Food & Beverages (62924)
 Free Web Resources (7940)
 Gambling (30223)
 Gardening (25155)
 Government (10541)
 Health (629648)
 Hinduism (2206)
 Hobbies (44057)
 Home Business (91585)
 Home Improvement (251096)
 Home Repair (46178)
 Humor (4833)
 Import - Export (5453)
 Insurance (45098)
 Interior Design (29586)
 International Property (3485)
 Internet (191003)
 Internet Marketing (146519)
 Investment (22852)
 Islam (1167)
 Judaism (1356)
 Law (80435)
 Link Popularity (4595)
 Manufacturing (20862)
 Marketing (99042)
 MLM (14136)
 Motivation (18222)
 Music (27013)
 New to the Internet (9496)
 Non-Profit Organizations (4048)
 Online Shopping (129631)
 Organizing (7805)
 Party Ideas (11853)
 Pets (38066)
 Poetry (2234)
 Press Release (12684)
 Public Speaking (5635)
 Publishing (7528)
 Quotes (2407)
 Real Estate (126634)
 Recreation & Leisure (95406)
 Relationships (87680)
 Research (16175)
 Sales (80337)
 Science & Technology (110268)
 Search Engines (23487)
 Self Improvement (153235)
 Seniors (6232)
 Sexuality (35950)
 Small Business (49281)
 Software (83016)
 Spiritual (23469)
 Sports (116098)
 Tax (7659)
 Telecommuting (34067)
 Travel & Tourism (307896)
 UK Property Investment (3121)
 Video Games (13428)
 Web Traffic (11749)
 Website Design (56839)
 Website Promotion (36599)
 World News (1000+)
 Writing (35791)
Author Spotlight
ELLISEN WANG

I'm Ellisen, nice to meet you! Obviously you're here because you want to know who I am. Wel...more
STEVE BARNETT

Hi my name is Steve I work as an engineer from London UK, I'm married for 16 years with one daughter...more
AYESHA GULZAR

Medical and Pharmaceutical Research writer Doctor of Pharmacy/Pharm D /RPh ...more
ROBERT HOWARD

The Word of God is as, “Sweet as Honey”. God has Taken Me Through a Whole Lot of Things...more
MANMOHAN SINGH

Digital marketing professional with 8 years of experience. A good listner, Stratgist and fun loving ...more


Where Social Media is headed in 2018 by Susan Friesen





Where Social Media is headed in 2018 by
Article Posted: 01/25/2018
Article Views: 994
Articles Written: 227
Word Count: 861
Article Votes: 0
AddThis Social Bookmark Button

Where Social Media is headed in 2018


 
Internet Marketing,Business,Marketing
Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives.

Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience.

As these systems develop, how you use these platforms for your business must change as well.

Social Media ROI

While certain trends are consistent, subtle variables at play can become game changers. Recently Facebook has announced adjustments to its news feed and if that matters to your social media marketing then you will need to account for that change.

For that platform brands and businesses will now have an even harder time connecting to users with no previous demonstrated connection to the company trying to reach them. When Facebook originally started it was a free-for-all and at that point everyone marketing online pounced. But year after year it became harder and harder to reach any users organically through their feed.

Now even the paid reach will be more restricted making it even harder to drive traffic from posts to your business’s page or website.

If you measure the ROI of your social media efforts with an emphasis just on the Facebook platform then you may be alarmed when you see the stats start to change.

So how do you measure the return on your investment in social media?

According to Buffer, most measure by analyzing engagement with lead generation being second place and a sale being third.

As we all know measuring a conversion can be very simple or very complex but for most small businesses, it’s the former and amounts to ‘did they buy from us?’ or ‘did they contact us?

Moving forward the value of a lead may take precedence over engagement as platforms make it easier to qualify where the lead came from and how the user started in one place (social media) and wound up in another (your website).

Video Marketing

Another aspect that continues to attempt to move into a more prevalent spot is video marketing.

In 2016 and 2017 many predictions were made about video becoming more and more relevant to businesses. Many companies have started, and some closed, whose sole offerings were pre-made videos that could be updated for a business or brand to use.

The market hasn’t shown that businesses are warming to that and many small businesses simply shy away from the cost, effort, and risks associated with trying to produce professional quality video with a small budget.

It’s not impossible to do but it can go badly very easily. As a result, video marketing is still struggling to lure companies in. Though in Buffer’s same analysis, the users they polled stated they are interested in doing more video this year.

What Should Your Business Do?

If you’re planning on adapting to trends, then two things genuinely stand out. While there is no shortage of opinions, most self-appointed experts or gurus are guilty of self promoting while hoping their particular specialty will become more relevant.

Ask a video marketer and they’ll tell you it’s all video and YouTube. Ask a Facebook ads specialist and they’ll tell you it’s all about Facebook ads now.

The truth is the only two big stand outs that have shown they’re providing better results are Instagram (and Instagram stories specifically) and LinkedIn ads. Instagram’s user base has grown dramatically and LinkedIn will soon be offering video ads leading to increased relevance for both.

You may have a budget already set for your social media spending, but remember those are never fixed. Adjust and try attributing more to different platforms to gauge how effective it is for your business.

While it may seem laborious it’s really not that hard to take an afternoon to read up on any recent changes and adjust your spending accordingly.

If you find yourself too busy to bother or hung up by the complexity, it’s good to reach out to social media experts.

They can work with your SEO consultant, or if you don’t have one, they may have a recommendation in making your social media work for you to avoid just pumping out content for the sake of having it and hoping it will do something for you.

Make 2018 the year you really pay attention to your social media because more and more of your competitors are.

Getting ahead of them requires adapting to change rather than resisting. Once you do you’ll see much better results from your online marketing.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.

P.S. If you liked what you read here, you will want to sign up for our newsletter where you’ll get notified every Thursday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

Related Articles - Social media, video marketing, twitter, Facebook, LinkedIn, Lead Generation, SEO, marketing, social media trends, target demographics,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance


LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
TIM FAY

I am not a writer nor am I trying to become a writer. I am an average person with average intelligen...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
LINDA DECANN

Linda DeCann is US based pursuing her career as brand ambassador. Previously she has helped hundreds...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
CHRIS BURTON

I am an International Corporate Consultant specialising in the bespoke formation of offshore compani...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
DAMIAN POWELL

Demonstrated exceptional leadership in the government and private sector at an executive level. Skil...more
PAUL RICE

hello everyone l been on the net since 2000 and enjoy my work l work as an affiliate and also have w...more
RENE VALENCIA

My name is Rene I am a Las Vegas nightlife blogger and long time socialite. I currently write for bo...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2021, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license