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Author: Innes Donaldson

Company: Fresco Creative

Region: Hampshire, UK

Website: www.frescocreative.com

Author Comment / Biography:
Offering freelance SEO and content writing services plus much more to businesses across the UK and internationally.

Displaying 21 to 30 of 1483 articles < Back | Next >
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 Articles by Innes Donaldson 
21. Small business branding
September 26, 2018

Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don't really know why. This is where so many businesses are falling behind. This too is where a business can make all the difference and have a brand which can...

22. Presenting a businesses brand
September 26, 2018

When you’re first launching your business, you’ve got a lot to do in order to lay the foundation for your brand. But once you’ve got your logo designed (hurrah!) you’ll feel like you’ve got the most essential piece of your branding locked into place.

And now, chances are, you’re probably loo...

23. The key components of a brand and its identity
September 26, 2018

Before you create a style guide, you need to know your brand. There are five key components: mission, vision, target audience, brand personality and core values.

Together, these are the most important things needed to establish your brand identity because they tell the world what you stand f...

24. Creating a brand style guide from which to develop your brand
September 26, 2018

What is a brand style guide?

A brand style guide is a document that codifies how an organization presents itself to the world. Put another way, it’s a reference tool that helps maintain consistency by demonstrating what a brand looks, feels and sounds like. It’s so powerful that some people ...

25. Choosing the perfect overall branding agency
September 26, 2018

4 Tips For Choosing The Perfect Branding Agency

Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help you share your story with the world.

From part-time web and graphic designers to experi...

26. Tips as to how to create a great brand identity
September 26, 2018

A brand identity is not just about the logo design, a website or a business card – it is a combination of visuals and strategy. Irrespective of the industry, every prosperous fortune 500 company or business, prioritise their brand building activities over any other aspect of their corporate manoeuvr...

27. What you need to know about business branding
September 26, 2018

When it comes to branding, most people think about logos and colors. But branding is about more than just recognizability. It's about the impact that you have on a customer and how it sends a message. The first impression can say a lot about a company, its values and what it does. Entrepreneurs shou...

28. Why you need home buyers surveys and reports
September 21, 2018

Why you need home buyers surveys and reports

The RICS HomeBuyer Report, a type of property survey recommended for home buyers, replaced the Home Buyer Survey & Valuation in March 2010, having run alongside it from July 2009. The HomeBuyer Report (HBR) is an up-to-date version of the previou...

29. Why you need a home buyers survey when you buy your property
September 21, 2018

Why you need a home buyers survey when you buy your property

Homebuyer surveys are a good way to avoid unexpected repair costs further down the line. Getting a survey for a house or flat will give you an idea of just how much you might need to invest in a property after you buy it. This guid...

30. The role of a chartered surveyor
September 21, 2018

The role of a chartered surveyor

At the most basic level, a chartered surveyors duties include valuing property and looking for structural defects in buildings. They also provide expert consultancy advice in property, construction and related environmental issues. The representative professi...

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