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Author: Innes Donaldson
Displaying 171 to 180 of 1434 articles < Back | Next >
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 Articles by Innes Donaldson 
171. How to keep motivated with your running
November 02, 2017

Do you have a hard time staying motivated to run? There are a lot of things that can affect your desire to go running. In f act, every runner, even those who are passionate about it, often experiences times when they would rather be doing anything but running. In order to stay motivated to run, it i...

172. Making the most of your running
November 02, 2017

No matter if you've just started running or have been running for years, there will be times when you just may not feel like getting out the door. For some, it may be just for a day or two - for others it may be for a little longer. Here are some tips to help keep you motivated with your running. ...

173. The equipment most often needed by a horse owner
November 02, 2017

With the ever-increasing range of horse equipment available on the market we took a look at the essentials that every horse owner should have.

Well other than the horse your first thing you would require is a halter. The continental design is the best as it allows for the use of a chain shou...

174. What you'll need when you own a horse
November 02, 2017

Saddle

When you buy a saddle, what you need to look for is: whether it fits your horse, whether it matches the kind of riding you want and whether it is comfortable for the rider. Saddles come in different types meant for different purposes like dressage, polo, racing, showing, etc. There ar...

175. The need for good horse equipment
November 02, 2017

It is important to remember that any equipment when used on or around horses should be kept in a good condition and free from wear and tear. In particular, important items such as reins, girth, girth straps and stirrup leathers should be regularly checked to prevent wear and tear from going unnotice...

176. Choosing the ideal saddle girth
November 02, 2017

The girth is quite an important part of a horse's saddlery, which we owe a lot to. Without a girth, we would presumably have to ride everywhere bareback, where the majority of us would need to develop an almost superhuman degree of balance to cope with the implications of that! Think about the impli...

177. A brand as an asset to a business
November 02, 2017

The Brand As Asset

When included on the balance sheet, the brand's equity is an intangible asset like good will. Its value brightens the parent company's fiscal picture: this is one big reason why companies are eager to develop strong brands. An enhanced financial picture allows the parent c...

178. Key branding definitions
November 02, 2017

There is very little consistency in people's understanding, or usage, of brand terminology. For clarity, we offer the following definitions:

A Product: is something that is produced to function and exists in reality.

A Brand: has meaning beyond functionality and exists in peoples min...

179. Building up your brand id
November 02, 2017

The key to creative and effective branding of any program, product, service or institution is finding the right positioning--to drive the advertising and other marketing tools. It doesn't have to be complicated or weird. In fact, if it's good and effective, it's simple and will follow this "Rule of ...

180. Brands and brand promotions
November 02, 2017

Let's make some clear distinctions at the outset that should be "no-brainers." Branding requires long-term consistent investment and nurturing. Promotions are about short-term and immediate conversions (sales).

Brands are constructed with three main b...

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