101. Destination Branding I
July 25, 2013
Destination Branding in general is just the branding of a physical destination. Destination Branding can be something as small as a town, or something as large as a continental region. The most important aspect of Destination Branding
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102. Destination Branding
July 23, 2013
Destination Branding is, in reality, an exercise of identification, organization and coordination of all the variables that have an impact on the destination image. Nowadays, the concept of Destination Branding was developed by leaders in the global e...
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103. Destination Brand
July 23, 2013
Opposed to what most people think, a Destination Brand is so much more than creating a slogan, logo or promotion video about your city or country. It needs much more consideration in order for it to work. A Destination Brand identifies and differenti...
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104. Strategic Development for Brands
July 23, 2013
Developing a brand into a strong brand that wins consumers´ hearts requires a lot of research, analysis and refinement until the strategy is strong, convincing and well thought out. Strong brands like Apple, Starbucks and Nike are there to capture to full value of the market or skim the cream off th...
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105. Brand Strategies for Countries
July 23, 2013
If a nation wants to underline its uniqueness in a world where countries compete for talent, foreign investment and tourists it can develop a strategy addressing all three elements. This is a typical approach that is taken by many countries, however it is not the one that works best. Ideally there s...
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106. How to make a region brand of a region?
July 18, 2013
We assume that the region ‘Meetjesland’ in Belgium is not known. We have to communicate the qualities and identity of a region with some materials that are easy to understand like living objects or just video or sound material to create the Region Brand .
With the kn...
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107. The New Era of Brand Strategies for Countries
July 18, 2013
Country Branding used to be seen as unimportant and not an influential factor in improving a country’s tourism and trade revenues. Brand Strategies for Countries were often discarded and rarely considered as a way of increasing both tourism and trade. For this reason, it us...
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108. Top Countries in Tourism
July 18, 2013
Who are the Top Countries in Tourism ? How would one even define a top country in tourism? The Top Countries in Tourism are those countries that consistently receive the most visitors relative to their size. That is to say that the nation is touris...
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109. Foreign Direct Investment Ranking II
July 18, 2013
A Foreign Direct Investment Ranking is a list in wich all countries are generally ranked by the number of foreing direct investment inflow, and other variables that could be associated to the concept of foreign direct imvestment. Foreign direct investment is “an investment ma...
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110. FDI Strategy II
July 15, 2013
Foreign Direct Investment (FDI) Strategy can be defined as a category of international investment where a resident in one economy (the direct investor) obtains a lasting interest in an enterprise resident in another economy (the direct investment enterprise) (International Monetary Fund, 1993). When...
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Author: Joshua Smitth
