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| Articles by Joshua Smitth |
1. The day the lights "went off" for Allen Iverson
November 14, 2013
Some days ago, Allen Iverson announced his final retirement from the basketball courts . The almost 38 year old Iverson hasn’t play basketball since the 2009-2010 season. His dream was to return in the NBA courts for one last time but he couldn’t make it. For this reason, last summer he announced hi...
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2. How I met your City
November 14, 2013
It is recognized by an increasing number of region “leaders " that there is a strong connection or correlation among having a strong and powerful image and the reputation of the region, with attracting and retaining investors , talent , entrepreneurs, students , visitors.
The same applies to...
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3. Nation Brand: China, Korea, India, Philippines - Are they countries or brands?
November 14, 2013
When you read the names in the title of this article you clearly think of countries and nationalities and it is very likely that the first thing you say about them would not be that they are brands. But don’t you think a nation has to brand itself just like a company like Walmart, Facebook, Twitter ...
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4. Nation Brand USA
November 14, 2013
Brand USA is a project or destination marketing organization by the government of the USA to promote the USA to visitors of all over the world. It shall increase the international visitation to the USA. It started it operations due to the Travel Promotion Act as a Corporati...
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5. Region Branding
November 12, 2013
Region Branding is used to promote and shape the reputation of a specific region as a location that people can travel to or invest in. A good brand strategy can affect the performance of a region by differentiating it from others and helping it to attract a lot of inward inve...
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6. Standing Up for Movember - No shave November
November 12, 2013
Forget about November! It’s Movember! You have certainly noticed men growing moustaches every November. Is it a trend? Movember is an action that encourages men to grow a moustache in order to donate and fight against diseases such as prostate cancer. The word “Mo-vember” is derived from the combina...
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7. Africa: The necessity of an effective brand strategy for African countries
November 12, 2013
The African continent has long been associated in most people’s minds with poverty, political instability and economic failure and stagnancy. Many African countries, today, have the aspiration to establish new Brand Strategies for Countries that would disassociate them from ...
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8. Tourism Index - Don't confuse beautiful with economically successful
November 12, 2013
When thinking of New Zealand you probably have the beautiful scenery of the Lord of the Rings movies and the beautiful landscape and beaches this country has in mind. But what kind of products or industrial goods do you associate with New Zealand? Of course agriculture is an important industry: almo...
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9. Obama knows about the importance of the FDI index - you too?
November 07, 2013
The FDI Index compares the Foreign Direct Investments of different countries. This means that it analyzes the amount of money that foreigners invest in another country’s economy in order to get a lasting interest. The FDI is closely related to the GDP: if there is more foreig...
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10. The future of African economy based on the Foreign Direct Investment Ranking
November 07, 2013
When looking at the latest Foreign Direct Investment Ranking it stands out that there are especially three African countries which succeed in continuously attracting investors from abroad: Nigeria, South Africa and Egypt. Thanks to its natural oil and gas reserves Nigeria is especially inter...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Joshua Smitth
