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| Articles by Joshua Smitth |
151. Investing where prospects of economic growth lie
June 10, 2013
INVESTING WHERE PROSPECTS OF ECONOMIC GROWTH LIE Foreign direct investment is “an investment made by a company or entity based in one country, into a company or entity based in another country.” It is opposed to foreign indirect investment in that the latter is a passive investment in the securitie...
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152. Tourism Brand: Why should a tourist come to this country and not to any other?
June 10, 2013
Tourism Brand “is the imagination and emotion a country inspires in visitors; a set of beliefs and associations they hold about a place.” The importance of Tourism Brand emerges from the fact that it can potentially add considerable revenues to the ec...
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153. Country Brand's Ranking: The starting point for improvement
June 10, 2013
Here is the process by which normally students get their grades: if they get a list of the entire class, they look for themselves in the list, see their grades, and then they look at the rest of the list to compare themselves to their peers. If, on the contrary, the grades are not realeased on a lis...
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154. Country Brand Strategy IV
June 06, 2013
Country Brand Strategy to attract FDI, countries must first define the industries they want to attract and try to build clusters as companies tend to look for networks of interconnected organizations (producers, suppliers, contractors, R&D institutions) and highly skilled ...
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155. Country Brand Strategy I
June 06, 2013
Country Brand Strategy in order to attract tourists, talents or investment. The development of countries’ brands is essential for them for several reasons. It would allow a certain number of countries that really need to attract foreign currency reserves into their economy ...
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156. Tourism Strategy I
June 06, 2013
Tourism strategy it is a structure element of the global economies. The impact of tourism in the economy leads to a much bigger mobility and prosperity of societies. These two aspects together proves that it can’t be no Tourism strategy without movin...
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157. Nation Brand V
June 06, 2013
Every nation can be viewed as a brand and also as a compound of a group of characteristics, historical, cultural and / or heritage that can be used for marketing. For some nations, their brands are their visit card like Swiss watches, Belgian chocolate, French perfumes. This is instantly meaningful ...
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158. Place Branding III
June 03, 2013
Place Branding in general is just the branding of a physical destination. Place Branding can be something as small as a town, or something as large as a continental region. The most important aspect of Place Branding is th...
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159. Nation Branding V
June 03, 2013
What is Nation Branding? Nation Branding is essentially the coordinated marketing strategy of a country, and comprises all the processes of the maintenance of the country’s image with the end of ultimately improving it. How can you tell if a ...
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160. Tourism Strategies I
June 03, 2013
Countries should implement policies and follow Tourism Strategies . The main strategic goal should be to diversify the tourism product in order to offer a variety of quality services, covering the widest possible range of the changing global demand. The implementation of
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Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Author: Joshua Smitth
