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| Articles by Joshua Smitth |
251. Korea's Country Brand
March 07, 2013
What comes to your mind when you think of Korea? Asia, rice, North Korea and nuclear power, religion. After this year it will be probably Pys’s ‘’Gangnam Style’’. The Rapper recently got the Korea Image Stepping Stone Award handed over by the Corea Image Communication Institute (CICI). This institut...
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252. Why and how you should brand your place
March 07, 2013
There are many reasons for creating a place brand of a city, a region or a country. Tourists do not go anywhere. They go to places that they know and they like. So, the first step is to create a place brand, which is known by your target group. First...
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253. Talent Attraction Strategies - The case of Germany
March 07, 2013
Talent Attraction Strategies – The case of Germany
Some years ago Germany launched a new Talent Attraction Strategies> to compensate the lack of qualified employees the country will have in a few years. The initiative tries to catch the attention of students, firms and employe...
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254. Talent strategies III
March 07, 2013
Developing and maintaining talent strategies How do talent strategies look like? Several ways exist including different components. One is talent planning process, which is used to identify talent challenges and solutions. This process, which is typically conducted annually, starts with the compan...
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255. Marketing a country II
March 04, 2013
Tourism can be an important source of revenue for a country and it can be especially important now with the current crisis. So how can a country increase its tourism? By promoting himself in order to have the more touristic revenue as possible, it means having a good Marketing Country
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256. Impact of Foreign Direct Investment on economic activity and overall situation in the host country.
March 04, 2013
Enterprises when deciding about the place to locate their capital consider a variety of criteria of economies and legal systems of potential host countries. The most important determinants are market factors (linked to the size and absorption of the market) and also cost, functional and legal factor...
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257. Foreign Direct Investment strategy III
March 04, 2013
What is a Foreign Direct Investment Strategy>? It is the strategy that uses a country or a corporation when investing money or establishing a business operation in another country with local companies. For these investments it is useful to have a structured plan and to build up a stra...
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258. Where are the best places to visit? Top countries in tourism.
March 04, 2013
The tourism industry is today one of the fastest growing sectors, recording an annual growth of incomes and of the participation rate in global investments in the world. People are more willing to travel, have a growing cash assets. Planning a travel people wonder which place is the most interesting...
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259. Compare your holiday destination to top countries in tourism
February 28, 2013
Every summer we want to spoil ourselves by going on vacation. Some of us go to the same place every year; some of us try to go to different places. Some places we visit are not satisfying our expectations, some are even topping them. Have you ever had the feeling what would have been if you were at ...
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260. South Africa in the Country Brand Ranking (World Trade Ranking)
February 28, 2013
As recently published, South Africa has the largest economy in Africa and still ranks as a very attractive country in Africa in terms of economic matters. Additionally, it is been considered as a newly industrialised country. It has raised its image since the FIFA World Cup 2010 has been realised su...
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Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Author: Joshua Smitth
