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| Articles by Joshua Smitth |
41. Can Hong Kong maintain its competitive edge as an investment destination?
September 17, 2013
Hong Kong is a leading global financial center that exemplifies laissez-faire capitalism to its greatest extent. The government hardly plays any role in economic affairs and institutes very little in terms of industrial policy. As an example, Hong Kong has virtually no import or export controls. Thi...
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42. What are the benefits of a stronger FDI Strategy?
September 12, 2013
In order to improve your levels of Foreign Direct Investment, you must be running a correct FDI Strategy. There are many ways to achieve this, the majority of which are hugely beneficial to the country. This is to say that an increased level of FDI as a result of a stronger <...
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43. The Belize Barrier Reef - a tourism destination under threat
September 12, 2013
The Belize Barrier Reef is the largest coral reef system in the Western Hemisphere. The barrier reef system runs from the southern tip of Yucatan, Mexico along the coast of Belize, separated from mainland by lagoons, until northern Honduras. It is one of the most amazing places to dive and snorkel w...
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44. FIFA World Cup: A New Country Branding Opportunity in Brazil
September 12, 2013
Almost every people in every country in the world considers football as the “king” of sports, however, Brazilians go beyond this common classification. In Brazil, football is capable of literally paralyzing the country and this phenomenon cannot be ignored. Brazilians are in love with football a...
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45. A peek into the Future: New Zealand Tourism Strategy
September 12, 2013
From the premise: “In 2015, Tourism is valued as the leading contributor to a sustainable New Zealand economy” (1), the New Zealand’s Tourism Strategy, launched in November 2007 defines an ambitious goal to centre Tourism as one of the country’s main assets. Today, with five ...
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46. Syria, Sarin and Saboteurs. The Future of Brand Syria
September 10, 2013
Nation Brand Strategy. In a country where sustenance relies on the symbiotic relation between foreign investment and the management of heritage sites – essentially through the Tourism Industry – the Nation Brand Strategy must not only be based on thes...
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47. Can Russia Improve Its Position on Country Brand Rankings after the 2014 Winter Olympics?
September 10, 2013
Russians are very happy to have been awarded the organization of the 2014 Winter Opympic Games. These kind of international sports events are generally very good not only for tourism or a specific Brand Index goal but also for economic performance in general and that will be ...
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48. Underachieving Cities of America
September 10, 2013
The concept of underachievement is often associated with derogatory ideas such as failure of mismanagement, but in what concerns the process of City Branding, usually promoted by the local DMO’s (Destination Management or Marketing Organizations), underachieving might be desc...
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49. "Incredible" Brand : More than a Logo
September 10, 2013
“Lonely Planet” gathered the top 10 destinations in Europe for 2013. Amongst them are Porto (Portugal), Cinque Terre (Italia), Copenhagen (Denmark). But how is a destination considered to be one of the top ones? How can it gain the lead? In the globalised world in which we live, every place ...
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50. An overview on Foreign Direct Investment (FDI)
September 05, 2013
Foreign Direct Investment (FDI) is an investment of money and/or productive good in a country by a person or a juristic person in a foreign country. So the foreign company or person expands its business in the new country.
FDI is a part of the calculation for the GDP as well. For the country...
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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Author: Joshua Smitth
