161. City Brand III
June 03, 2013
Nowadays, more than ever, cities “fight” for gaining economic and human resources. Companies, students, tourists and workers are free to choose the part of the world they want to live in. If the city is not in the “map”, they will not consider it as an option. As a result, the profile of a city beco...
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162. Nation Branding IV
May 30, 2013
Nation Branding can be defined as the image a single country wants to show to the rest of world. This image can be expressed mainly with one of the following ways: the citizens of a country, their achievements, history and culture, country’s local products, its landscapes. ...
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163. Development of countries II
May 30, 2013
Development of countries or country branding is a new field of branding, similar to corporate branding, but nonetheless with its own peculiarities. It deals with creating and maintaining a positive brand image of a country on the international level. It not simply advertisi...
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164. Tourism development strategy III
May 30, 2013
tourism development strategy ? It is a plan to specifically attract tourism to a destination and increase tourists´ inflow in the long term. A destination needs to capitalize on its strengths and correctly choose the target market if it wants to be successful. What follows i...
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165. Top countries in tourism I
May 30, 2013
top countries in tourism in terms of tourist arrivals are France, the USA, China, Spain and Italy with 79.5m, 62.3m, 57.6m, 56.7m and 46.1m respectively (UNWTO, 2011). The countries with highest international tourism receipts are the USA, Spain, France, China and Italy with ...
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166. Marketing destination III
May 27, 2013
Marketing destination is a location that has a proactive, strategic approach to economy and tourism. Visitors are attracted, such as service providers and communities. Many countries, cities or regions enjoy a Marketing destination. They are looking ...
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167. City Branding II
May 27, 2013
The concept of City Branding is defined as a set of activities designed to convert a city from a location to a destination, expecting to attract investment and consumer interest achieving economic development. The City Branding is based on a strategi...
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168. Nation Brand IV
May 27, 2013
Next to regular brands, you can also promote countries, cities and governments. That’s simply said a Nation Brand . The aim is to build a reputation for these institutions. You need to find a goodwill about the organization to create a Nation Brand . ...
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169. Foreign Direct Investment Ranking I
May 27, 2013
Foreign Direct Investment Ranking is a list of investments in another country. This happens when a company wants to has his startup (greenfields) or when they want to take over a local organization. Most of the time other companies do those things, instead of financial insti...
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170. The Impact of Foreign Direct Investment
May 23, 2013
The Impact of Foreign Direct Investment on an economy has various levels of importance, depending on the country that we are talking about. If we think about any one country having a set amount of capital, the international flow of capital provides for further growt...
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Author: Joshua Smitth
