171. Nation Brand III
May 23, 2013
What defines the Nation Brand? The Nation Brand is the amalgamation of all the messages, opinions and perceptions that exist about a country. A Nation Brand can be positive or negative, can be managed but not easily ch...
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172. Foreign Direct Investment Strategy IV
May 23, 2013
Foreign Direct Investment Strategy aids resource transfer and the expanse of the company in the foreign market. The introduction of new skills and management techniques, the access to new technologies and innovative methods of work, the production of goods and services, hig...
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173. Can a name of a city become a brand?
May 23, 2013
A brand is a name or a design, that is created to identify a product and distinguish it from the similar others that can exist. It is the most valuable asset of a corporation. There are millions of cities in this world. Assuming that all of them have similar characteristics, what makes them differe...
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174. FDI Strategy I
May 20, 2013
In a nation with an ailing economy, new investments must often come from external sources to help spur new growth and drive the economy out of recession. In order to receive consideration and attention from external financiers, (with the exception of economic aid), a country must present itself as a...
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175. Tourism Brand III
May 20, 2013
Tourism Brand with high awareness in the tourism market. Your brand is your community’s identity – its value in the mind of the tourist. The strength of your brand rests on two primary factors: process and creativity. Process is critical because Tourism Brand ...
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176. Attract Foreign Direct Investment I
May 20, 2013
Attract Foreign Direct Investment (FDI) have become the important point of competition among developed and developing countries. This competition is also maintained when countries are adopting economic integration at another level. While some countries lowering standards to...
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177. Is country ranking a boost in a country popularity?
May 20, 2013
Country rankings are useful in different aspects. Since they measure countries in certain aspects, if the country is really interested in boos their popularity, the responsible entities are going to work to improve their qualities to be well recognized and ranked in the cou...
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178. World Tourism Ranking II
May 16, 2013
Whether it is for a couple, adventure, or for families, choosing a destination for holidays is always difficult. There are so many countries with unique sights and various activities that each place has to offer for potential tourists.
When searching on a specific country’s Tourism Board Org...
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179. world trade ranking III
May 16, 2013
World Trade Ranking and see what each country has to offer and what suits him best for his projects. Furthermore, these rankings allow a potential investor to compare several countries and choose which offers the most favourable climate for a specific kind of investment and...
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180. Country brand ranking
May 16, 2013
How can we measure the value of the national brand? Well, there are a few companies that are preparing different kind of Country brand rankings, in order to answer that question.
One of them is the Global Market Insite that prepares Nation Brands Index, that tries t...
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Author: Joshua Smitth
