241. Development of countries
March 19, 2013
The phenomenon of globalization began in a primitive form when humans first settled into different areas of the world; however, it has shown a rather steady and rapid progress in recent times and has become an international dynamic which, due to technological advancements, has increased in speed and...
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242. What is Nation Brand?
March 19, 2013
What is Nation Brand? Nation Brand refers to measuring, building and managing the reputation of countries. The concept “branding” has its origins in the business world but has been expanded on the national level to include aspects that help to mold a country’s reputation. J...
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243. A Citi-con
March 15, 2013
Every city has its own charm. Some like the hustle and bustle of New York City, others prefer the archipelago nature of Stockholm. The charm and characteristics contribute to their unique city brand. A lot of attributes can be used to evaluate a city brand
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244. Country Brand III
March 15, 2013
Has a brand have a real interest of identifying itself as belonging to a specific country? Is it a good marketing strategy? A lot of brands promote themselves as belonging to a specific city or country in order to attract more clients. As an example many cosmetics brands highlight being based in Par...
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245. Sustainable tourism or mass tourism?
March 15, 2013
Even though tourism has suffered of the financial crisis over the last few years, it remains one of the world’s largest economic sectors and the main source of revenue for many countries. In many countries populations rely on the development of tourism. However, due to its uncontrolled expansion tou...
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246. Nation Branding III
March 15, 2013
The Nation Branding aims to build and manage the reputation of a country. As any company, the countries have to promote themselves in order to attract clients, or in this case, tourists or investors. The Nation Branding is as important in trade as in...
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247. Tourism Development Strategy II
March 11, 2013
Tourism Development Strategy is a document containing a set of long-term goals and objectives. Creating a Tourism Development Strategy is based on planning activities and can boost, give direction and harmonize tourism development of the country or reg...
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248. Marketing destination
March 11, 2013
The marketing orientation, which was referring basically to the products and services, now is referring also to places. Marketing destinations is a wide term, which include knowledge from the areas of economy, sociology, geography, ecology and management. <...
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249. Place branding II
March 11, 2013
In the time of globalization, every place in the world must fight for its share in world resources of talent, wealth and attention with others. To gain all these things they have to attract them with something special, unique, different from what offers competition but also sustainable. In other wo...
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250. Foreign direct investment in developing countries
March 11, 2013
Globalization has caused a big change in a way of thinking about capital an methods of obtaining it. The existence of big transnational corporations and business opportunities almost everywhere in the world make that the distinction between "national" and "foreign" in principle is becoming to be les...
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Author: Joshua Smitth
