271. Talent strategies II
February 18, 2013
Generally in order for the companies to succeed in the competitive marketplace is very important to have the ability to innovate and the ability to bring products to the market very quickly and first from the others. The combination of these two abilities can be called as talent management. It is ...
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272. The difficulty of creating a nation brand
February 18, 2013
Branding is usually known in the sense of branding consumer products and not in terms of branding a nation. Everyone sees Apple, Adidas or Audi as a successful brand with a specific image and relates it to certain values as quality, sportiness or speed. But, do you see nations like France or Malta a...
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273. Country Ranking III
February 18, 2013
Country ranking is a method that classifies all the countries of the world in a list that begins with the country that is higher and ends up with the country that is on the bottom of the list. The Country ranking can be created for everything that so...
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274. Is Santa Claus the reason for Coca Cola to be on the top of the Country Brands Ranking?
February 18, 2013
Interbrand published its Country Brands Ranking at the end of 2012. It was the 13th report during that year, in which the 100 most valuable brands are ranked. Criteria therefore are for example financial performance, the brand’s influence on the consumer and the amount in wh...
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275. Nation Marketing II
February 14, 2013
nation marketing is becoming more and more important in the nowadays international relationships. Every country has its own, unique features, products, destinations, which are often not known or shown in not the best possible light.But what’s important about natio...
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276. Attraction of talent II
February 14, 2013
After the past economic downturn, the recovery of economies has been taking place currently. Unfortunately, it is about to take more time than expected and the situation on markets is still rather uncertain. Therefore, companies need to optimize their operations and costs. This includes department r...
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277. Place branding
February 14, 2013
Imagine a place without any name. The place is there, it exists but there is no name. No one can refer to it, no one can find it. And it is confusing. That’s why placebranding is needed. Since antiquity people gave the names to places trying to describe the character of the ...
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278. ?ourism strategies for sustainable and competitive destinations
February 14, 2013
The competitiveness of a destination is mainly determined by two classes of factors: the context, which comprises the macro and micro economics determinants a destination has to deal with, and the tourism strategies implemented. This article wants to concentrate on
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279. Tourism Strategy - New Zealand Action Plan 2015
February 11, 2013
In times of low-cost airlines travelling to remote destinations is no longer considered being luxuriousness. Policy-makers need to understand the huge impact of the tourism sector on the overall national economy and assure that Tourism Board Organizations redefine their tourism strategy<...
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280. Foreign Direct Investment strategy II
February 11, 2013
foreign direct investment strategy that will encompass the defined steps. The strategy should define the location’s strengths and weaknesses and which industry sectors are compatible with these characteristics. It is crucial to set the conditions and resources that are requir...
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Author: Joshua Smitth
