301. How does city branding differ from country branding?
January 15, 2013
The aim of this article is to shed some light on the changing nature of branding destinations. We will explore briefly how and why cities have become more influential in national economies and in what ways city branding may be regarded as more complex process than country bra...
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302. International tourism represents an important and key sector for many countries
January 15, 2013
International tourism represents an important and key sector for many countries. There were 983 million international tourist arrivals worldwide in 2010. In 2011 international tourism receipts were US$1.03 trillion and the biggest spenders on international tourism were Germany, US and China. It i...
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303. Globalization have increased the competition between all countries
January 15, 2013
As the boarders disappear and so forth, globalization have increased the competition between all countries, big, medium or small they all compete against the same investments. Therefore the country brand is crucial when it comes to attract foreign direct investment as the ...
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304. Attract investments
January 15, 2013
Nowadays, one of the main objectives of countries and companies are to attract investments. Industries and services depend on the amount of FDI inflows in the country so they can grow. So governments should invest on attracting money, focusing on developing their positions on the forei...
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305. Country brand strategy
January 15, 2013
Branding... When we first hear this word, it is very likely that we will think about only products and services. But recently branding is not only associated with the private companies, it can also play a significant part of a country’s strategy. We can observe the growing importance of the
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306. Creating a tourism strategy
January 08, 2013
A tourism strategy is simply a strategy designed to increase and build a destination’s tourism industry. The most important aspects of creating a tourism strategy are identifying the unique aspects of a destination, making sure the experience is a reality, and appropriatel...
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307. Nation Branding
January 08, 2013
Kapferer (2004) defines brand as a name with power to influence buyers, derived from mental associations and relationships a brand builds overtime among customers and stakeholders. In nation branding perspective, nation names constitute brands and as a result evoke meanings and images. Given the...
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308. Selling one's dream depends on the brand identity - The Nepali experience
January 08, 2013
Nepal has been attracting international visitors since long time when travelers were drawn by a tourism brand based on stories of an exotic and stunning landscape, thermal and scenic wonders, curious indigenous wildlife and flora. Nepalese culture is another huge draw card for tour...
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309. Attract Foreign Direct Investment
January 08, 2013
How can a country attract foreign direct investment ? First of all, what is foreign direct investment? Foreign direct investment refers to investments made from one country into industries in another country because of advantages that the second country offers. Foreign di...
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310. Investments contributing to economic growth
January 08, 2013
The foreign direct investment ranking of a country determines how good its performance is in comparison to its peers in terms of attracting foreign direct investments. These investments are contributing to economic growth by creating new employment positions. There are man...
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Author: Joshua Smitth
