31. An Overview of the Bloom Consulting Country Brand Ranking ©
September 26, 2013
The Bloom Consulting Country Brand Ranking © is the only country or nation brand ranking which classifies countries by the effectiveness of their country brand strategies and its subsequent impact on the country’s GDP. In order to do so, Bloom Consulting has taken into accoun...
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32. An Overview of the Bloom Consulting Portugal City Brand Ranking © 2013
September 26, 2013
The brand new Bloom Consulting Portugal City Brand Ranking © is a project developed by Bloom Consulting which tries to analyze the municipalities of Portugal and rank them according to three main categories: Tourism, Trade and Talent.
This ranking was first developed for Portugal but will ra...
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33. The secret behind France's success in tourism.
September 26, 2013
If you take a look into any international tourism index, France should definitely be somewhere at the top. It offers an impressive choice of places to visit and so it comes as no surprise that the amount of foreign tourists exceed the population annually for some time now. In...
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34. Why is Foreign Direct Investment important to host countries?
September 24, 2013
There are some good definitions of Foreign Direct Investment (FDI), however, the one from OECD must be highlighted. According to the OECD, “FDI is defined as investment by a resident entity in one economy that reflects the objective of obtaining a lasting interest in an enterprise resident in anothe...
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35. The Tourism Strategy of the United States of America
September 24, 2013
As it is known, the United States of America (U.S.A.) are a superpower that is capable of attracting huge amounts of foreign direct investment, influence politics in almost every country around the world and serve as the ‘police’ of the world. This tremendous influence also reaches specific business...
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36. The Plan B of Destination Branding
September 24, 2013
The expression “don’t put all your eggs in the same basket” is often overused and pulled out of context in order to make a point but in what concerns Destination Branding it becomes much more than a metaphor, having a Plan B may be a matter of survival for a Brand.
Th...
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37. Investment Destination motives and desicion making
September 24, 2013
Foreign Direct Investment (FDI) is an investment of money and/or productive good in a country by a person or a juristic person in a foreign country. So the foreign company or person expands its business in the new country.
Depending of the point of view Foreign Direct Investment has two dire...
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38. Madeira: Europe's Leading Island Destination 2013
September 17, 2013
On the 30th of August 2013, Madeira Island was awarded the trophy of Europe’s Leading Island Destination. This recognition from the World Travel Awards committee undoubtedly confirms the superior quality of the local hotels, the friendliness of the inhabitants, the amazing Mediterranean gastronomy a...
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39. How to use a Tourism Brand
September 17, 2013
A Tourism Brand is a brand of a tourist destination that should increase the number of private and business guests. Therefore it uses different instruments e.g. a unique slogan, marketing campaigns and other marketing related activities. Development and marketing for a touris...
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40. A "Mythical" Brand
September 17, 2013
The tourism strategy plan includes ten tourism experiences to reshape the brand «Peloponnese» , aiming at immediate lengthening of the tourism season and further penetration of the destination in the international market.
With this implementation, the tourism season i...
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Author: Joshua Smitth
