321. London 2012
December 10, 2012
City branding is the promotion of the city in a specific way that intends to make the city well known and recognizable. Ultimately, it aims to create wealth for the country, by attracting investors and tourists alike. Often cities will use a particular message to brand the...
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322. Nation Brand - The case of Brazil
December 10, 2012
As the same as companies and corporations, countries do have to compete for attention to attract foreign investment, talents, as well to create a positive image for their products and services. Branding your country is not just like branding your own product from your company on a certain time of...
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323. Formulation of inflow foreign direct investment strategy for emerging countries
December 10, 2012
Many countries strive to create their Foreign direct investment strategy so that it has a significant impact on the growth and development of the country. Such impact is important especially for emerging, developing and transition economies. FDI has numerous influences and...
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324. FDI strategies, how they can build an economy
December 10, 2012
Every country in the modern world has one eye on FDI strategy due to its economic significance, FDI is an extremely important factor to a country’s national income and their GDP. That’s why it’s important to think about the right FDI strategy in order to attract as much investment as possible. ...
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325. Tourism in Undeveloped Countries
December 10, 2012
The tourism industry can help promoting sustainable and economic development in undeveloped countries by promoting jobs, generating income, diversifying the economy and introducing cross-cultural awareness. Thus governments in undeveloped countries should implement a focused tourism d...
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326. The common advantage of top countries in tourism
December 10, 2012
The common advantage that top countries in tourism have Tourism industry is a pillar for the economy and has a major role in world’s income. Countries invest huge amounts of money in order to promote their destination. A favorable touristic environment hasn’t just a positive impact in country’s ...
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327. Simple math of tourist attraction
December 10, 2012
Tourism as the expression can have several explanations. Somebody can define tourism as all activities connected to spending leisure time on holiday or doing some kind of sport, walking or hiking in nature or resting on a beach and sunbathing. However there is another definition of tourism which ...
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328. Adventure tourism rankings and their opportunities
December 10, 2012
After a recent study undertaken by a well-known adventure and travel association, Switzerland has been ranked top for adventure tourism. This tourism ranking allows potential visitors to gain an insight into the country and the available activities on offer.
Thi...
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329. City Branding Opportunities for the Olympics
December 03, 2012
The London 2012 Olympics poses a vast opportunity for the city regarding city brand development. The aim of hosting this international event is to improve London’s global image and to improve their positioning against the top competitors such as New York. Throug...
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330. The Fight to Attract Foreign Direct Investment
December 03, 2012
The fight to attract foreign direct investment is becoming increasingly competitive throughout developing countries globally. Standards are becoming increasingly lower as the competition rises; countries continue to undercut each other in order to attract foreig...
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