51. The Brand index and the types of Brand indexes
September 05, 2013
A Brand Index measures the reputation and the image of a brand. A Brand Scale measures the public perception about brands of different branches regularly. Therefore it uses different kinds of surveys – online and offline – as well as hard facts and figures. So the data of a ...
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52. Have You Ever Considered Investing in Kazakhstan?
September 05, 2013
Not many people around the world have ever considered investing in Kazakhstan and this is not only due to the famous movie of Sacha Baron Cohen called ‘Borat’ in which he gives a very negative image of the country to the rest of the world. Kazakhstan still has an image of an underdeveloped country w...
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53. The USA topping the FDI index
September 05, 2013
The most recently published FDI index shows that the USA has been doing really well, in fact taking the top spot. It is according to the the 2013 Foreign Direct Investment Confidence Index, that is based on opinions of more than 300 executives from 28 countries surveyed by A....
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54. Building and understanding a Country Brand Strategy
September 03, 2013
Building a strategy for a country brand these days is just as important as for a product to have a good and trustworthy brand. A country brand defines a symbolic construct, which emphasises the positively, memorable, attractive, unique, relevant and sustainable qualities of a nation. The most critic...
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55. The 10 best reasons to visit the USA
September 03, 2013
Following the Brand USA initiative, I have compiled a list of the 10 best things to experience in America. These range from history and culture to music and sport to encompass the likes and interests of as many people as possible.
10. The White House One of the most ...
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56. Luxembourg: Small Country, Big Investment Destination
September 03, 2013
Luxembourg is the 179th biggest country in the world, with a population of around 500 000 people. However it is also the second largest Investment Destination in the world after the USA. How can such a small and seemingly insignificant country attract such high levels of FDI?...
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57. Be seduced by Santorini
September 03, 2013
What if it is one of Top 10 European tourism destination internationally according to Trip Advisor and is included in The Smithsonian Life List: 43 Places to See Before You Die, Santorini is undoubtedly a paradise on Earth, an exceptional tourism destination
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58. The success of UAE and Turkey as tourism destinations.
August 29, 2013
Whether it is country like France that annually attracts approximately 80 million tourists or a city like Bangkok where it is expected that 16 million tourists will visit the city this year, each of the tourist destinations offer a unique taste and culture. Apart from the budget, the most important ...
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59. How can Social Media be used in Nation Branding?
August 29, 2013
Social Media is undoubtedly a very effective networking tool and in this case an excellent Nation Branding tool. The increasing popularity of Facebook, Twitter and others such as LinkedIn, Google+ and Instagram has made the world far more connected than ever before. Countries...
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60. Can small country brands compete with bigger countries successfully?
August 29, 2013
In the increasingly globalized world nations compete for tourism, trade and talent among each other. Creating a nation brand strategy has become imperative to better position a country on the international arena. One problem that many small countries face is how to compete wi...
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Author: Joshua Smitth
