61. What to avoid when branding a destination
August 29, 2013
It is common knowledge that, nowadays, marketing practices are not only used by corporate brands and products, but also by countries, cities, regions and destinations in general. The most appealing destinations have already recognized the significance of destination branding ...
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62. USA regains the lead
August 28, 2013
The truth is that foreign direct investments through multinational enterprises is the key to growth, as long as there is a strategy along with them because not all foreign investments are qualitatively the same and therefore neither foreign investment leads to sustainable development. If there is no...
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63. Brands index from a country, regional and city perspective
August 28, 2013
This time I’m gonna talk about the brands index in terms of countries and cities, or even regions. Since tourism destinations need to attract tourists, investors, know how, and so on, it’s important to create a brand around it. For instance Peru has a really great brand around its country. Just to g...
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64. What is a nation brand and how to develop yours?
August 28, 2013
Within a global context, nations are like brands that compete for market leadership to attract - among others - tourism and foreign direct investments. In order to be recognized and remembered, a nation brand needs to have established some values and to represent something unique. Since nation brand...
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65. How to sell a country? A surefire approach to boost a nation's image.
August 27, 2013
When we go out and buy our daily products think of how much emphasis we put on brands and how they influence our decision making. The McDonalds’, Apples’ and Nikes’ sell products, but most importantly they sell an image that is able to wipe out competition. This image however, does not apply for pro...
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66. São Tomé and Principe - the perfect Country Brand Strategy
August 22, 2013
A country Brand Ranking orders a large number of countries according to the effectiveness of their country brand and image. An example of such a ranking is the Bloom Consulting country Brand Ranking in which 161 countries are ordered in terms of th...
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67. How tourism destinations work
August 22, 2013
A tourism destination is a nation, region, city or subregion, which attracts a lot of tourists and offers unique experiences. Besides that a typical tourism destination is dependent from the benefits of tourism. The regional industry is specialized on ...
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68. Regional Branding: A short overview
August 22, 2013
Countries are nearly always thought of in a regional context. Where is Haiti? It is in the Caribbean, and Uruguay? It is in South America. Even if we might call South America a continent, we are still regionalizing it in some way. Economic data shows that development among countries occurs region by...
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69. Country brand strategies: Back to basics
August 22, 2013
The concept of creating brand strategies for countries has been increasingly recognized in the modern world. Creating an effective brand strategy for a country can provide the different corporate brands that are produced in this particular country with a unique set of value...
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70. London´s success as a city brand
August 20, 2013
London, the capital of the U.K., is the E.U.’s biggest city with over 8 million people; and almost 15 million people live in its metropolitan area. One may say it the unofficial capital of the EU, if not the world, and a leading global city brand. It is the most visited city ...
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Author: Joshua Smitth
