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Articles by Joshua Smitth |
91. Tourism Index
August 01, 2013
The creation of a Tourism Index helps to show which countries are the best in the world to visit, which have been equipped properly to handle tourism, which have the most varied offerings etc. There are a number of criteria that could be used in a Tourism Index...
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92. Brand Ranking
August 01, 2013
What are the top brands in the world? What defines a top brand, and if one was to create a Brand Ranking, which criteria would prevail as ideal? The power of a brand is quite visible in the top companies and countries today. Brands have unique traits that set them apart, but...
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93. Brand USA
August 01, 2013
Brand USA is a public private partnership responsible for promoting international travel to the U.S. Its mission is to increase America’s global share of the tourism market and bring millions of new visitors who would spend billions of dollars thus contributing positively to...
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94. Country Brand Index
July 30, 2013
Country Brands Index strong> is a ranking that measures country brands’ relative strength compared to one another. There are many ways to construct the index, meaning that many variables can be included in the ranking. It may include consumer perceptions, economic performance, tour...
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95. Creating a tourism strategy: The how-to's
July 30, 2013
The development of a Tourism strategy for a destination is the result of the strategic priorities and directions that have been designed for the planning, development, management and marketing of a country, city, region or destination in general. The creation of a ...
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96. Destination branding: What is it and what are the key challenges
July 30, 2013
Destination Brand is a process used to develop a unique identity and personality for a destination in order to differentiate it from all competitive destinations. The final and most essential objective of Destination Brand is to create a positive ima...
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97. Unwrapping Region Branding
July 30, 2013
In today’s tough economic times communities must deal with severely constraint international investment opportunities, as well as limited touristic attraction. These are only some of the reasons why Region Branding is considered a basic necessity. By using the term
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98. Why is Strategic Development so important?
July 25, 2013
Strategic Development by definition is growing a business with a clear direction and plan as opposed to letting it drift around. Although there can be vast benefits of being spontaneous and also vast consequences of being rigid and inflexible, in this article I will outline...
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99. Nation Branding Strategy
July 25, 2013
A country’s Nation Branding Strategy is not something that is easily implemented. How do you go about changing a nation’s image, or fortifying it? It would appear to be outside of someone’s control. One of the biggest things a nation can do to alter its image is to alter it...
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100. Nation Brand Strategy
July 25, 2013
How would it be possible to create a common "brand" consisted of numerous partners (state, companies, communities, organizations); How can we achieve an alignment among these; These questions are the core of a nation brand and their answer leads to follow a Nation Brand Strategy
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