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Author: Graeme Dixon
Company: Octopus Competitive Intelligence
Region: United Kingdom
Website: www.octopusintelligence.com
Memorable Quote 1: When an Intelligence analyst smells flowers he looks for the funeral
Memorable Quote 2: There are no such things as secrets. Just lazy researchers
Author Comment / Biography:
About Octopus Intelligence
We provide greater certainty with excellent global Commercial Competitive Intelligence and Corporate Investigation services.
We live in an uncertain, competitive and ever-shifting world. So it's reassuring that we have your back and leave no rock unturned to answer the what and the how, the now and the next. We isolate problems, deliver answers and suggest the best way forward to grow. Using our real-world experience and best in class:
Competitive Strategy Competitive Intelligence Corporate Investigations
We offer a boutique feel with a big business capability and real global reach. We are trusted by brands, middle-market players, investors and start-up innovators.
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| Articles by Graeme Dixon |
11. Starting a Competitive Intelligence Project
April 20, 2022
Starting a Competitive Intelligence Project Sometimes there’s a reluctance to dip a toe in the water regarding Competitive Intelligence. In this article, we suggest ways to starting a Competitive Intelligence Project. Many businesses feel that they do not need to or cannot afford to spend the money...
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12. How to Spy on Your Competitors And Stay Ahead of The Competitive Advantage Game?
April 18, 2022
How to spy on your competitors and stay ahead of the competitive advantage game? There are many ways to gather information about your competitors and customers. These can include interviews, surveys, focus groups, and market research. By understanding what your competitors and customers are doing, ...
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13. What Competitive Intelligence Professionals Can Take From Watching Killing Eve?
April 08, 2022
What Competitive Intelligence professionals can take from watching Killing Eve? We are fans of Killing Eve. Right from episode one, it oozes humour mixed with vicious psychopathic killing. It’s not every day you’ll see the following headline. What Competitive Intelligence professionals can take fro...
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14. List of Competitive Intelligence Benefits For You to Consider
April 03, 2022
List of Competitive Intelligence benefits for you to consider Competitive Intelligence is an essential tool for businesses of all sizes, and here, we offer an ever-growing list of Competitive Intelligence benefits for you to consider.
Competitive Intelligence is all about collecting the cor...
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15. How to Get to Know Your Competitors for a Competitive Edge
April 02, 2022
How to get to know your competitors for a competitive edge We ask how to get to know your competitors for a competitive edge. Creating a winning strategy requires an understanding of your competitive environment. However, simply understanding your competitors only gives you a partial view of the co...
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16. Why Win-Loss is Essential For Increasing Sales in Your Growing Business
April 01, 2022
Why win-loss is essential for increasing sales in your growing business This article asks why win-loss is essential for increasing sales in your growing business. It’s also critical for a slowing and stalling business.
But why is it important to know why you lost or won a deal? It is commo...
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17. How does military communications help your Competitive Intelligence thinking?
April 01, 2022
How does military communications help your Competitive Intelligence thinking? This article asks how does military communications help your Competitive Intelligence thinking. Since the dawn of time, armies have tried to hide their location for obvious reasons. But for armies to be effective, they ne...
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18. How Competitors Use Competitor Analysis to Focus on The Benefits For Your Customers
April 01, 2022
How competitors use competitor analysis to focus on the benefits for your customers We ask how competitors use competitor analysis to focus on the benefits for your customers. As competitors strive to stand out, they often rely on features to tell their story. But when it comes to selling benefits,...
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19. What Does Competitive Intelligence do For Your Business?
March 15, 2022
What does Competitive Intelligence do for your business?
What does Competitive Intelligence do for your business? At first glance, it looks like a simple question. And it is often seen asked on search engines. So we thought it would be a good idea to answer it. Want to know the secret of Com...
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20. Why Competitive Intelligence Comes From Everywhere With All Opinions Taken Into Account
March 14, 2022
Why Competitive Intelligence comes from everywhere with all opinions taken into account In order to stay ahead of the competition, it’s important to have a Competitive Intelligence program in place. That’s why Competitive Intelligence comes from everywhere, with all opinions taken into account. Com...
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