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Author: Graeme Dixon
Company: Octopus Competitive Intelligence
Region: United Kingdom
Website: www.octopusintelligence.com
Memorable Quote 1: When an Intelligence analyst smells flowers he looks for the funeral
Memorable Quote 2: There are no such things as secrets. Just lazy researchers
Author Comment / Biography:
About Octopus Intelligence
We provide greater certainty with excellent global Commercial Competitive Intelligence and Corporate Investigation services.
We live in an uncertain, competitive and ever-shifting world. So it's reassuring that we have your back and leave no rock unturned to answer the what and the how, the now and the next. We isolate problems, deliver answers and suggest the best way forward to grow. Using our real-world experience and best in class:
Competitive Strategy Competitive Intelligence Corporate Investigations
We offer a boutique feel with a big business capability and real global reach. We are trusted by brands, middle-market players, investors and start-up innovators.
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| Articles by Graeme Dixon |
51. Octopus Intelligence Announce a Complete Rebuild of Their Website
April 21, 2021
London: Octopus Intelligence announce a complete rebuild of their website www.octopusintelligence.com
The original website was a break from the norm within the Competitive Intelligence and Corporate Intelligence field. No pictures of radar screens, rockets, chess pieces and lighthouses. Octo...
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52. How Competitive Intelligence Helped a Software Provider Better Understand Their Competitive Environ
April 20, 2021
This article explains how Competitive Intelligence helped a software provider better understand their competitive environment. And gave them a deeper understanding of their main threat.
You know how You when you have a pretty big competitor. And it’s taking market share from you. And you k...
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53. Competitor Analysis For Any Size Business With a Quick and Dirty Tool
April 19, 2021
This article is called Competitor Analysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors.
What is Competitor Analysis? Competitor Analysis is an evaluation of your identified competitors. So you understand them an...
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54. 8 Steps to Consider For Competitor Research and Competitive Intelligence
April 15, 2021
When conducting Competitor Research and Competitive Intelligence, a few things should be looked at. Here are 8 steps to consider for Competitor Research and Competitive Intelligence
1. Accept you have a problem The senior team have to recognise that there’s a problem to be solved. Many igno...
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55. How Competitive Intelligence and Corporate Investigations prevented a lousy investment
April 07, 2021
This article explains how Competitive Intelligence and Corporate Investigations prevented a lousy investment. Our investigations showed how an investment opportunity wasn’t what it seemed. This case study shows how our services provided our client peace of mind. And stopped a substantial loss of fun...
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56. 5 ideas on how to ask better questions for Competitive Intelligence
March 31, 2021
This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons why questions are crucial to Competitive Intelligence is that they show us what we don't know.
When we ask a great question that requires some thought, it immediately isolates a ...
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57. Competitive Intelligence questions to NATS Strategy Analysis and Development manager
March 31, 2021
This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers of air traffic services within the UK and beyond. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this series...
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58. Head of Market and Competitive Intelligence at BT answers questions
March 26, 2021
This article is the third in a series. We talk to the Head of Market and Competitive Intelligence at BT, Andrew Beurschgens. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this series of questions, we will analyse the answers and pub...
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59. What's Competitive Intelligence got to do with Situational Awareness?
March 25, 2021
This article discusses what's Competitive Intelligence got to do with Situational Awareness? It uses British Military examples. And breaks down Situation Awareness down to Look, Think and Act.
To understand what's going on in our world, we all need to have good Situational Awareness. With a...
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60. How Competitive Intelligence helped transform a British icon
March 25, 2021
This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case studies performed by Octopus Intelligence.
You know-how You know how some industry sectors have household name brands? And seem to have changed very little over a hundr...
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