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Author: Graeme Dixon
Company: Octopus Competitive Intelligence
Region: United Kingdom
Website: www.octopusintelligence.com
Memorable Quote 1: When an Intelligence analyst smells flowers he looks for the funeral
Memorable Quote 2: There are no such things as secrets. Just lazy researchers
Author Comment / Biography:
About Octopus Intelligence
We provide greater certainty with excellent global Commercial Competitive Intelligence and Corporate Investigation services.
We live in an uncertain, competitive and ever-shifting world. So it's reassuring that we have your back and leave no rock unturned to answer the what and the how, the now and the next. We isolate problems, deliver answers and suggest the best way forward to grow. Using our real-world experience and best in class:
Competitive Strategy Competitive Intelligence Corporate Investigations
We offer a boutique feel with a big business capability and real global reach. We are trusted by brands, middle-market players, investors and start-up innovators.
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| Articles by Graeme Dixon |
51. How a Fintech Reduced Customer Churn Using Competitive Intelligence. A Case Study
September 03, 2021
How a Fintech reduced customer churn using Competitive Intelligence. A case study Week by week, you will read the true stories created from our Competitive Intelligence work. You’ll meet the clients using our insight to create more business and better business. What did they know, what did they wan...
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52. How to Beat Your Competitors by Creating a Winning Competitive Advantage
August 23, 2021
How to beat your competitors by creating a winning Competitive Advantage In this article, we ask how to beat your competitors by creating a winning Competitive Advantage, and we offer ten ways to be better than the competition.
1. Understand Your Core Expertise Finding out what your busi...
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53. What is the Intensity of Rivalry Within Porter's Five Forces Model?
August 12, 2021
What is the intensity of rivalry within Porter’s five forces model? This article asks what is the intensity of rivalry within Porter’s five forces model? We explain the intensity of rivalry, how to detect and analyse it within your industry.
Porter’s five forces model Michael Porter argue...
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54. Could Beating Your Competitors Into The Ground be Considered a Strategic Move?
August 11, 2021
Could beating your competitors into the ground be considered a strategic move? Could beating your competitors into the ground be considered a strategic move? That isn’t the sort of question you will see answered at a business school anytime soon. It’s unlikely that your board will need to decide on...
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55. Start Competitive Analysis Today With These Easy Steps
August 03, 2021
Start Competitive Analysis today with these easy steps You may feel that your market is getting more and more competitive. It’s the usual suspects. The startups and established brands thinking they can take a piece of your market. This article how to start Competitive Analysis today with these easy...
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56. Zitah McMillan, Founder of Predictive Black Answers Our Questions
August 03, 2021
Zitah McMillan, Founder of Predictive Black Answers Our Questions This article is the first in a series where we ask industry experts how they see the competition in their industry. We also ask them what’s their understanding of Competitive Intelligence. This week we hear from Zitah McMillan, CEO a...
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57. How Competitive Intelligence Revealed a New Market For an Oil & Gas Client
August 03, 2021
How Competitive Intelligence revealed a new market for an Oil & Gas client Week by week, you will read the true stories created from our Competitive Intelligence work. You’ll meet the clients and people using our insight to create more business and better business. What did they know, what did they...
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58. Competitive Intelligence Analysis Thinking Needs to be Diverse and Rich
July 27, 2021
Competitive Intelligence Analysis Thinking Needs to be Diverse and Rich This article suggests that Competitive Intelligence Analysis thinking needs to be diverse and rich. It provides our thoughts on why thinking can be at a premium and what an analyst needs to do to help independent thought. We ha...
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59. Competitive Analysis to Find Out Who Your Competitors Are
July 26, 2021
Competitive Analysis to find out who your competitors are This article is about Competitive Analysis to find out who your competitors are. Before you commence a startup or introduce a new offering, or move into new markets, you must know your competitors. To give you an idea of the direct and indir...
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60. How to Conduct Competitive Analysis to Protect Your Competitive Advantage
July 26, 2021
How to conduct Competitive Analysis to protect your Competitive Advantage Disruptors can seriously damage and, in some cases, kill your business. They do this by finding what makes you tick. And then attacking this critical aspect of your business. Your Competitive Advantage. This article suggests ...
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