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Author: Graeme Dixon
Company: Octopus Competitive Intelligence
Region: United Kingdom
Website: www.octopusintelligence.com
Memorable Quote 1: When an Intelligence analyst smells flowers he looks for the funeral
Memorable Quote 2: There are no such things as secrets. Just lazy researchers
Author Comment / Biography:
About Octopus Intelligence
We provide greater certainty with excellent global Commercial Competitive Intelligence and Corporate Investigation services.
We live in an uncertain, competitive and ever-shifting world. So it's reassuring that we have your back and leave no rock unturned to answer the what and the how, the now and the next. We isolate problems, deliver answers and suggest the best way forward to grow. Using our real-world experience and best in class:
Competitive Strategy Competitive Intelligence Corporate Investigations
We offer a boutique feel with a big business capability and real global reach. We are trusted by brands, middle-market players, investors and start-up innovators.
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| Articles by Graeme Dixon |
31. How Does Competitive Intelligence Show it's All a Big Lie?
January 25, 2022
How does Competitive Intelligence show it’s all a big lie? Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated with our digital transactions. It’s the cornerstone of the future. The expected monetisation of every human transaction for...
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32. How to Look at Your Competitors Using Competitive Intelligence
January 25, 2022
How to look at your competitors using Competitive Intelligence
How to look at your competitors is a quick list of things you can do to start thinking about them. To develop your competitive advantage in your market. And of course, it has to be a list of eight.
1. What do they do dif...
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33. What Were The Best Competitive Intelligence Related Books in 2021
January 25, 2022
What Were the best Competitive Intelligence related books in 2021
This article asks what were the best Competitive Intelligence related books in 2021. We have compiled our list in no order but feel that each of these books bring new ways of thinking. Or have developed established systems in ...
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34. What's Your Competitive Advantage That Will Help Beat Your Competitors?
January 25, 2022
What’s Your Competitive Advantage that will help beat your competitors?
This article asks the following question. What’s Your Competitive Advantage that will help beat your competitors? Understanding competitive advantage is one of the most powerful things you should know. As the more certai...
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35. How To Find Out Who Your Competitors Are And Then Beat Them
January 11, 2022
This article is called how to find out who your competitors are and then beat them. Knowing who your competitors are, what and how they sell will help develop your marketing strategy and make you stand out.
Who are your competitors? Several types of competitors should be on your radar: <...
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36. How Competitive Intelligence Improves The Quality of Sales Calls
January 11, 2022
How Competitive Intelligence improves the quality of sales calls Here we discuss how Competitive Intelligence improves the quality of sales calls. Competitive Intelligence is so much more than a list of the Strengths and Weaknesses of your main competitors. It can help increase your bottom line in ...
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37. List of Analytical Tools And Techniques For Competitive Intelligence
January 11, 2022
This article is a list of analytical tools and techniques for Competitive Intelligence. Before you start you must understand where you are going to start. And there a number of tools for this: Issue Redefinition Chronologies and Timelines Sorting Ranking, Scoring, Prioritising
Interestin...
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38. What Are The Three Common Errors in Thinking That Reduce Creativity And Innovation?
January 11, 2022
What are the three common errors in thinking that reduce creativity and innovation? This article asks what are the three common errors in thinking that reduce creativity and innovation? To start with, poor decisions usually result from flawed thinking rather than being presented with the wrong info...
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39. How analysis of your competitors gains a Competitive Advantage in your market
January 11, 2022
To gain and keep on achieving Competitive Advantage in your market, you must have a thorough knowledge of your competition. This article explains how analysis of your competitors gains a Competitive Advantage in your market. Competitive analysis helps you do three things:
Understand how your...
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40. How Competitive Intelligence Helps Understand How Decision Makers Think
January 11, 2022
How Competitive Intelligence helps understand how decision-makers think
This article describes how Competitive Intelligence helps understand how decision-makers think. Often this is where people looking at Competitive Intelligence for the first time go wrong. They direct their efforts into w...
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