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| Articles by Joshua Smitth |
11. Tourism Destination
November 07, 2013
Tourism can greatly improve the economical situation of a country by increasing its GDP, thus it is in the interest of countries to employ a Tourism Strategy to encourage people to think of the country as a good tourism destination. The recent global financial crisis has wea...
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12. Finding a Strategy
November 07, 2013
Companies are always successful when they are in possession of particular strengths in selected areas compared to their main competitors and when they are able to turn these strengths into competitive advantages through strategic decisions. Therefore it suggests itself to do an external- as well as ...
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13. Reinforcing positive perceptions for a positive impact in tourism
November 05, 2013
Tourism is an important economic driver for the world economy. The total contribution from tourism to the world´s GDP grew by 3% in 2012 according to the World Travel and Tourism Council (2012). This growth impacts many countries, especially those that have tourism as the central part of their econo...
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14. How Can Top Athletes Help in the Promotion of Countries?
November 05, 2013
Everyone knows that athletes like Cristiano Ronaldo or Messi in football, Tiger Woods or Rory Mcilroy in golf, Roger Federer or Rafael Nadal in tennis, as well as many others across several different sports are representatives of their own sports. They represent their sports across the world in tour...
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15. The most fresh country brands indices up to date
November 05, 2013
It is the month of October and around this time country branding companies usually publish their country brands indices to show the world how countries have been performing during the last year. Both Future Brand and Bloom Consulting have published new and improved brands indices that give a glimpse...
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16. Apple's Brand Strategy
November 05, 2013
Tech-giant Apple has particularly in recent years made a huge step towards establishing a powerful brand which now takes the global lead in Brand Rankings investigated by renown entities like Forbes Magazine or Interbrand. On the path to world fame it left more diversified co...
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17. Brands Index as a measurement of global perceptions
October 31, 2013
In the competitive world we live in, it is necessary for every economic unit, might be a person, an enterprise or a country, to take advantage to its full of every comparative advantage they may possess. Being effective and productive is important for sure, but not enough for success, since these qu...
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18. Why Do Foreign Investors Like to Invest in the United States?
October 31, 2013
Undoubtedly, the United States of America dominate the world of investments. They are capable of easily attracting foreign capital even in situations when the economy is not performing well. But the question is, how do they do that?
Starting from the beginning, the U.S. have always been an <...
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19. Let's talk about ratings and rankings. Do you speak Latin?
October 31, 2013
Throughout the last decade, indexes, ratings and rankings about every single aspect of the Human, Economic and Social condition have been subjugated to analysis, processed and evaluated by multiple entities of multiple natures.
As avid consumers of any display of categorized products accordi...
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20. Will government shutdown cost USA the pole-position in FDI Index?
October 31, 2013
As the two chambers of Congress failed to agree on a budget for fiscal year 2014, the U.S. Government entered a shutdown that drastically restricted activities of many Federal authorities throughout 16 days. Taking into consideration that the USA takes the first spot in the FDI confidence Index, whi...
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Author: Joshua Smitth
