201. Country Branding I
April 25, 2013
In a world that changes at every minute and competition becomes bigger and bigger at any level, it is the time of the countries to take part in this competitive mayhem. During the last years, countries became aware of the importance of their brand and many of them have started country branding proje...
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202. Nation Brand II
April 23, 2013
Nation branding is the use of brand-building mechanisms to analyze and development Nation Brand, which is the reputation and image of a country. In addition to political influence, countries gain a cultural and above all – Economic influence: by attracting tourists and invest...
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203. Foreign Direct Investment Strategy I
April 23, 2013
Foreign Direct Investment flows have risen dramatically: from some US$40 billion at the beginning of the 1980s, to US$610 billion at the end of 2004; Foreign Direct Investment outflows from developing countries today are already higher than world
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204. City Brand I
April 23, 2013
City Brand in order to promote themselves as a destination itself and not only as part of a country. This trend is, among others, a consequence of the increasing urbanization of the modern world but also a consequence of the cities’ independence gained from the countries. Thi...
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205. Some aspects about world rankings
April 23, 2013
Like in every country with a lot of enterprises, there’s the need of ranking them to know which are the best ones in diferent aspects, there’s also this need but regarding the countries in a world scale. World rankings are good and very important. There are a lot of diferent...
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206. Place Brand II
April 18, 2013
A Place Brand, that’s a term which is used appropriately and inappropriately, it appears more and more in the communication sectors. But what is it exactly. A ‘place’ brand, it sure seems easy to define, but it isn’t. Because, how do you accurately define ‘place’ and that’s t...
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207. Place brand I
April 18, 2013
Place Brand is a process of image communication to targeted customers, with the goal to attract more of them and to convey its image the most appropriate way, It can be done on several levels, from nation-wide to regional-wide or each city’s level. Place Brand
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208. Country Ranking
April 18, 2013
Country Ranking
Countries are like brands that need to communicate about their strengths and their potential in order to attract possible customers.
The perception every investor or tourist has of a country takes more and more importance nowadays. In an econom...
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209. World Ranking I
April 18, 2013
World Rankings are used for numerous reasons. Whereas it is to check the rankings of golf or tennis players, leading companies in their sectors or leading universities. There are also some World Rankings about countries and the image they send. Regar...
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210. Nation marketing I
April 15, 2013
Nation Marketing to be fully able to exist, it must be constantly communicated to targeted audiences. Nowadays, in the era of globalization countries, nations regions and cities compete for a limited amount of resources. All of them want to gain foreign investment, participa...
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Author: Joshua Smitth
