211. Talent attraction strategies
April 15, 2013
Demand for talent in key industries is growing. In addition, the current labor generation is more demanding than their predecessors and less loyal to employers. Prospective employees who have to choose an employer, are guided by the same incentives as consumers while selecting a product from a vari...
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212. Tourism Development Strategy I
April 15, 2013
Tourism development strategies to attract new tourists in order to boost their economic growth and employment. Indeed, tourism development must be based on a specific strategy with clear goals and cannot be a series of ad campaign that are not coordinated. Touris...
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213. Development of countries I
April 15, 2013
The Development of Countries’ brands is essential for them for several reasons. It allows a certain number of countries that desperately need to attract foreign currencies reserves into their economy to do so. The image they try to convey is therefore a key element to the
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214. Marketing a Country - useful but not easy tool to attract!
April 11, 2013
The idea of marketing is nothing new, it is all about attracting the item. Could be then marketing tools useful to promote a country? Of course they can. Strategies for Marketing a Country are not about selling trips and hotel nights. The goal of activities connected with
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215. Place Branding I
April 11, 2013
Place Branding is the process of projecting a positive image to a target audience. Places compete with other places for people, resources and business. The struggle for attention and preference is not limited between countries and cities, even within cities there is a heav...
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216. The construction of nation brands
April 11, 2013
Some Nation brand > are so powerful that their brand association is infiltrated in everyday life. “Made in Italy” has a certain unwritten guarantee for quality, whereas “made in China” means low cost, and possibly, lower quality. A holiday in Thailand means exotic beach and relaxatio...
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217. Nation Branding I
April 11, 2013
Nation Branding refers to the likeability and the credibility of a country. The concept of branding has its origin in the business world, but now is used to form a country’s reputation. Nation Branding aims to measure, build and manage the repu...
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218. Tourism Brand I
April 08, 2013
Tourism Brand is the imagination and emotion a country inspires in visitors (and inhabitants!). A set of beliefs and associations they hold about a place. A place becomes a direction, where people want to go to. A Tourism Brand is a promise of what t...
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219. Tourism Ranking I
April 08, 2013
Choosing where to spend the holidays can be tricky. Especially when you don’t know what you are actually looking for. There are so many countries to visit and each offer unique sights and various activities, whether it is for a couple, adventure, or family holidays. When searching on a specific cou...
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220. World trade ranking I
April 08, 2013
World Trade Ranking’ is a wide-ranging database and an innovative ranking tool regarding trade policy and performance. The database has a broad set of trade indicators for many countries and territories to help analysts, advisors or even people just like you and me identify ...
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Author: Joshua Smitth
