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Articles by Joshua Smitth |
281. The Dynamics of Chinese FDI Flows - The Sub-Saharan Africa case
February 11, 2013
China’s relations with Africa and its FDI strategy toward the continent in the modern era have passed through three overlapping phases. The first phase followed the Bandung Conference of Non-Aligned Nations in 1955, and resulted in almost four decades of what might be termed ...
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282. City Brand II
February 11, 2013
city brand. All because of the lack of cooperation between various chambers. And now, on the top of that came the brand new logo –the modern, new-fashioned, fancy KRK letters. But that’s how it is supposed to be – one need to learn its own lesson to understand mistake. The h...
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283. Development of countries - The role of education
February 07, 2013
Some people may say that development of countries is a consequence of many factors, specially the education level. It’s not difficult to find out that the wealthier a country is, the more they care about the education level and more they emphasize their education s...
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284. Top countries in tourism
February 07, 2013
Why some countries receive billions of tourists every year but the others are not even noticed on the map? Who decide which country will be among top countries in tourism? Of course a country should be appealing to tourists and have to attract them by different types of a...
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285. Tourism Brand II
February 07, 2013
tourism brand in order to be unique and promote the destination’s tourism. A tourism brand is the imagination and emotion a country or any other destination inspires in visitors. In other words, it is a set of beliefs, perceptions and association...
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286. Tourism Ranking
February 04, 2013
Recently the world welcomed one tourist who occurred to be the billionth tourist. That simply shows how big and important this branch is. To give people a clue about where to go, what to do, why and when, there are a range of tourism rankings , which are suppose to help. Th...
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287. Attract foreign direct investment - II
February 04, 2013
attract foreign direct investment, as it facilitates the creation of new workplaces and leads to an increase in tax receipts. The commencement of the Maastricht Treaty in 1994 stipulated the free movement of capital within the European Union, so as to ensure an optimal alloca...
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288. Country Branding - The competition between nations
February 04, 2013
In our global environment, countries, regions and cities all compete to attract investment and tourism to their areas. This competition is to improve their position in the known world ranking. International image is an important factor which determines a country’s success in ...
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289. What is your country Branding?
February 04, 2013
What is country branding? Is it really possible to brand something that is not a product? To answer this we should make a step back to the concept of branding. The business dictionary (www.businessdictionary.com) defines branding...
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290. How can you leverage your place brand?
January 28, 2013
As we have brands for products and services, we can also apply the concept of brand to places such as services’ companies, countries, cities, nations, regions and states. place brand uses branding and communication techniques common in the marketing area in order to pr...
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Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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