311. Right branding for a country
January 08, 2013
The emergence of low-cost airlines and the invention of travel packages have altered the tourism market. Formerly luxurious travel destinations that were exclusively targeting the upper-class tourists have enlarged their offered services by all-inclusive tours, aiming to attract a higher amount o...
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312. Countries with strong and positive net foreign direct investments
January 02, 2013
When establishing a foreign direct investment ranking, the dependent variable can be termed as foreign direct investment net inflows. A foreign direct investment excludes investments in the stock market of a country or equity participations. It is of more durable nature an...
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313. Defining a Country Brand
January 02, 2013
Defining a Country Brand in itself is complex, nonetheless implementing and creating a true image that is properly being communicated to the different shareholders. Despite the complex nature of country branding, every country...
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314. Talent strategies for companies
December 19, 2012
The recruiting of talent is for many companies a vital part of their competitive advantage. Companies enjoy representing themselves as a company that attracts talent and passes benefits on to its clients.
However, many companies missing an affective talent strategies
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315. The reputation of a nation and its effect their country's economy
December 17, 2012
A nation can be defined as a group of people or a community of people that form part of a region, any geographical area spread over any geographical boarders or a particular country. The reputation of a country is more likely due to a country being more dependant on specific nations as they usual...
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316. Place brand of Berlin
December 17, 2012
The last decades because of the significant improvement of information and technology people can get informed about the current political and social situation of every part of the world. Generally it is observed that media, driven by their own interests, tend to exaggerate the incidents and creat...
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317. How a country can improve its economy by implementing a strong talent attraction strategy
December 17, 2012
The modern world as we now know it is very well integrated through globalization. Many countries that were seen as poor countries are building their economy and the divide between richer countries and poorer countries is slowly decreasing. However, it is very clear that there are a vast number of...
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318. Destination Marketing of Australia
December 17, 2012
The last decades the global economic crisis is increasing rapidly; a significant number of countries from all over the word are due to face huge debts and loans. It’s a common place that one of the aspects which have a great influence in the economic situation of a country is tourism. A significa...
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319. Place branding, the concept of branding a ‘place
December 17, 2012
The term *place branding* refers to nation branding, region branding and city branding, and is hence a relatively broad subject. A place can be defined as any area considered for its features including nations, regions, cities and points of interest within that ‘place’. Furthermore, pl...
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320. Greek Tourism Strategy
December 17, 2012
Tourism is a complex system of interrelated parts: attraction assets, services, transportation, information, communication, markets and hospitality. It’s well known to everyone that every country in order to enhance its touristic attraction needs to follow some well constructed tourism...
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Author: Joshua Smitth
