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| Articles by Joshua Smitth |
351. Redistribution of the wealth in the world
November 12, 2012
Nowadays in the times of global economic crises it is possible to see the worldwide tendency that the gap between the rich and the poor is getting bigger. The Forbes publishes the world ranking of the richest people across the planet and this world ranking
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352. How much attention should be payed to Country Brand Ranking´s?
November 12, 2012
In recent years there have come into being a variety of kinds of country brand ranking , from FutureBrand´s Country brand index to the Anholt GfK Ropers Nation Brand´s Index. They vary slightly in their method but both attempt to measure and rank the brand equity of a cou...
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353. Importance of country branding
November 12, 2012
Switzerland and watches. France and wines. Germany and cars. There is no doubt that the countries mentioned are represented around the world by their products and by the image they have created. So how can a country which is not as successful as the key players may become famous and recognizable?...
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354. The United States of America and the World Trade Ranking
November 05, 2012
If you have ever read one of the most famous magazines you must have seen a variety of rankings. Some concern private companies, some deal with most visited places but there’s not so many of them which try to indicate the order of countries in the world trade ranking. Thi...
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355. Unexplored potential of the most valuable treasure in the world
November 05, 2012
The Slovak Republic is an inland country situated in the geographical centre of the Europe. The country can boast with the beautiful nature and rich fauna and flora which are one of the most valuable aspects for country brand strategy<...
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356. Country branding and our psychological saturation with brands
November 05, 2012
Firstly let us take it as red that as consumers we do not distinguish between the brand of a product or company and a country-brand. For us there are simply a series of associations, images and ideas that we register for the m...
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357. Attraction of talent
October 29, 2012
Attraction of talent. Talents are those individuals who make a difference in the performance of a company either directly through their contribution to long term through either high potential. Talent management is the systematic attraction, identification, develop...
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358. Consulting companies specialized in nation branding
October 29, 2012
There are companies which are specialized in nation branding working for both governments and select group of companies. What does it mean?
Nation branding is the use of brand-building mechanisms to analyze and consciously develop a nati...
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359. The effect of creating a Foreign Direct Investment ranking
October 29, 2012
Every country in the world has a reputation and an expected level of economic stability and income (GDP). These countries may be perceived differently to the way they truly are, however countries usually show their true nature through infrastructure, socio-economic stability, the people and the s...
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360. Tourism Strategy required or not?
October 22, 2012
Tourism strategy is all about attracting visitors from all over the world by promoting destinations, cities or countries as a way of building or expanding the tourism industry in each country. According to different scientific researches, branding individual cities or countr...
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Author: Joshua Smitth
