381. Tourism Brand Marketing Strategy
August 16, 2012
The last years the majority of countries tend to follow a tourism brand strategy. The touristic attractiveness has a great influence in the economic situation of the country and could enhance country’s financial statement. Many aspects have an impact in the touristic position...
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382. City Brand
August 13, 2012
A city brand is key a city’s success. It is the thing that makes the city recognizable, and that will, in turn, make the city more attractive to potential tourists and investors alike. In the following article, I will be looking at how London will be improving their brand thi...
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383. Marketing a country and Marketing Mix
August 08, 2012
The traditional definition of marketing mix could be connected to the well known 4 P which means to have the right product at the right place for appropriate price and strong promotion strategy. But what if we are talking about marketing a country ? Talking about product mar...
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384. Looking for the Best FDI Strategy
August 06, 2012
Foreign direct investment strategy is something desirable by all of the countries. Having possibilities to attract other countries to invest in your country is one of the absolutely crucial factors considering countries’ performance in the world.
There are some featu...
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385. FDI performance
August 01, 2012
Foreign Direct Investment has become the major economic driver of globalization, accounting for possession of all cross-border investments. FDIs do not only provide foreign capital and funds, but they also provide domestic countries with an exchange of skill sets, information and expertise. Inflow o...
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386. Country Brands Ranking and the effect on GDP
July 30, 2012
Countries can be judged on many different aspects to determine their overall popularity as a tourist location. A country brands ranking can play a huge role in the public perception of a country judging everything from entertainment to investment potential. Public opinion is...
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387. Who´s really seen the impact?
July 26, 2012
It is now a fairly established assumption amongst branding experts that a country can, to a greater or lesser extent, be regarded as a brand. Numerous examples of branding places (regions, cities, nations) emerged throughout the twentieth century, from international fairs such as that of Paris or Se...
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388. Tourism Rankings
July 20, 2012
There is a variety of rankings concerning countries worldwide. Some of them focus on trade, others on inhabitant’s opinion but the most important ones indicate top countries in tourism.
It’s really hard to decide on the actual leaders in this category. There are many ...
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389. World Trade figures and a country's trade prowess
July 17, 2012
In the global economy there is a huge amount of competition between local products and services on the market. The competition between products now stretches between countries, rather than only within the local area, a scenario that has become more prominent with the globalization of countries that ...
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390. Tourism strategy
July 13, 2012
Nowadays one of the most important components in a country’s GDP is tourism. More and more countries show a specific and intense interest in increasing their incoming tourists. To do that, they include in the country’s annual budget, money that is about their tourism strategy
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Author: Joshua Smitth
