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Author: Susan Friesen
Company: eVision Media
Region: British Columbia Canada
Website: evisionmedia.ca
Author Comment / Biography:
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
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| Articles by Susan Friesen |
161. 4 Simple Steps to Improving Newsletter Click-Through Rates
July 24, 2018
How to Engage Your Target Audience for More Clicks
Newsletter marketing can be extremely effective and really grow your business, but it has to be done right.
Bloated copy or an incoherent message are easy ways to torpedo your own potential to have users click through from the email...
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162. How to Target Your Ideal Clients with Digital Newsletters
July 15, 2018
5 Ways to Create the Right Content for Your Audience This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your e...
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163. 4 Top Email Marketing Services for Entrepreneurs
July 12, 2018
Your newsletters don’t have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content – which then leads to a better read for your users! One thing that can be frustrating is getting that content out there. For some busi...
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164. 4 Essential SEO Strategy Elements for Service-Based Businesses
June 14, 2018
Unique Elements Required for a Service-based Business to Rank Properly in the Search Engines.
While big multinational companies employ SEO strategies to gain clients and customers from all over the world, a small business who deals only with customers in its geographic region only wants l...
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165. 5 Service-Based Businesses That Really Benefit from Local SEO
June 05, 2018
Does your service-based business serve a specific local-based geographic area? If so, your success depends greatly on attracting local traffic.
Local SEO can be a great way to reach customers. While virtually any business can benefit from SEO, keep reading to discover five fields where this...
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166. Avoiding Disaster: Make Website and Business Asset Backups Mandatory
May 31, 2018
Do you have a backup of all your website and business data?
A sudden attack on your web hosting or an employee error can cause havoc without warning.
The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and...
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167. Maximizing Your Marketing with Data Mining & Retargeting
May 22, 2018
3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead
From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting.
They’re very effective marketing techniques, but many consumers view them as creepy rathe...
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168. In-Depth: Facebook Data Privacy & Social Media Data Mining
May 17, 2018
What Businesses and Consumers Should Know for Their Protection (and Gain)
Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising.
As a result of the investi...
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169. 10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation)
May 10, 2018
Even if Your Business is Not Located in the EU
The General Data Protection Regulation is a new set of rules amended to the current Data Projection Act that will soon be mandated for those businesses dealing with European consumers.
On May 25, 2018 the regulation insists on safegua...
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170. 12 Ways to Keep Your Data & Identity Safe Online
May 03, 2018
How to Boost Your Digital Security for Peace of Mind
From the recent Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever.
In fact, it might even seem that our data is under attack!
While you ...
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