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Author: Susan Friesen
Company: eVision Media
Region: British Columbia Canada
Website: evisionmedia.ca
Author Comment / Biography:
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
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| Articles by Susan Friesen |
21. What is the Best Social Media for Your Business?
May 12, 2022
Love it or hate it, there’s no denying that social media has forever changed our lives.
It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions...
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22. 5 Important Business Planning Concepts You Need to Define to Avoid Costly Spaghetti Tossing Mistake
May 05, 2022
Tales from the Online Marketing Crypt #23 In my previous Tales article, I wrote about the frustration I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, though!...
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23. What Kind of Website Does My Business Need? Pre-designed or Custom?
April 28, 2022
That being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic. After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best...
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24. Google's 2022 AI Update: What It Is, How It Works, and How It Can Affect Your SEO
April 21, 2022
If there’s one thing Google’s known for, it’s the notoriously obtuse and frequent algorithm updates applied to its search engine.
Given catchy names like Big Daddy, Panda, Penguin, and Hummingbird, these updates can have a significant effect on the way search engine optimization is done, and...
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25. How to Hire a Brand Designer That's Right for Your Business
April 15, 2022
When you’re trying to build a profitable business, branding is everything.
No matter what products or services you’re trying to sell, without the right branding, it’s going to be hard to gain recognition, inspire trust, or communicate the right message to potential customers, and as a result...
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26. How to Face Seemingly Insurmountable Challenges in Your Business and Still Come Out a Winner
April 07, 2022
Tales from the Online Marketing Crypt #22 Have you ever been so frustrated by a situation that you just wanted to give up and quit? This happened to me not long ago when we made the decision to move to Hope, B.C., where we purchased a home that needed some renovations before we could move in. <...
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27. How One of Our Longest-Running Clients Has Kept Us as Busy as We've Kept Her
April 04, 2022
A Case Study On Quantum Ascendance
Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, ...
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28. One Big Reason Your Newsletter Open Rate is Low and What to do About it
March 21, 2022
How many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds!
But more importantly, how many do you actually click on to read?
I bet that number is substantially less.
Do you know why that is? Why are you skipping ...
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29. How to Define Brand Identity and Maintain Consistency in All Your Marketing Materials
March 03, 2022
Over the years I’ve seen a lot of business owners who haven’t taken the time to learn how to define brand identity.
Some of them feel like they don’t have the time, others are intimidated because they don’t know the first thing about branding, and some don’t even think it’s important at all....
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30. 5 Tips for Creating the Best Website Content Strategy
February 17, 2022
See Why Now’s A Great Time To Update Your Website – And How Designing a website that drives conversions by giving potential customers what they want can be a long, difficult process.
Among other things, it’s got to look great, the user interface has to be just right, and you have to find wa...
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