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Author: Susan Friesen
Company: eVision Media
Region: British Columbia Canada
Website: evisionmedia.ca
Author Comment / Biography:
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
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| Articles by Susan Friesen |
71. How to Add Festive Flair to Your Website for the Holidays
November 19, 2020
8 Simple Seasonal Website Branding Tips
Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating the most wonderful time of the year. While you’re doing that, don’t forge...
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72. Empathetic Marketing Lessons Learned from my Scythe-Wielding Days
November 12, 2020
Tales from the Online Marketing Crypt - Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve—at least to my 10-year-ol...
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73. 3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19
November 05, 2020
How to Differentiate Your Seasonal Marketing Campaign in 2020
When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business…
But defining how you’re going to speak to your custome...
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74. How to Make a Million Dollars in Your Business—and Why You Probably Won't
October 29, 2020
What’s essential before your business can grow to the next level
I’m sure you’ve seen the headlines:
“5 Steps to Creating a Million-Dollar Business”
“How to Make a Million Dollars in 30 Days”
or how about
”How to Make a Million Dollars Online in 2 Minutes” ...
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75. 4 Tips to Market Your Small Business Locally
October 22, 2020
Take Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect...
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76. The Grapefruit Confusion: The Cost of False Assumptions
October 15, 2020
Are False Assumptions Costing Your Business Valuable Sales?
When I was in grade 11, our high school music department held a fundraiser selling grapefruit.
Yes, grapefruit. Don't ask.
Our local community channel (shout out to MSA Cable 3!) caught wind of this initiative and w...
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77. Your 2020 Holiday Marketing Guide for Business
October 08, 2020
How Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year. As marketers, we’ve had ...
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78. Are You Just Earning the Badge?
October 01, 2020
Tales from the Online Marketing Crypt – Vol. 2
Transforming from a Shallow Entrepreneur to a Successful Businessperson
When I was 9, I joined a group called The Pioneer Girls. We met in a single-room; 3-grade classroom school located a few doors down from our farm in Mt. Lehman. ...
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79. 3 Ways to Make a Website for Your Target Market
September 24, 2020
Tap into What Your Customers Want in a Website
As entrepreneurs and small business owners, we’re proud of our self-made success—and we should be! It takes a lot of determination and grit to get to where we are.
But entrepreneurs and small business owners often think too objectively ...
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80. October 2020: New Facebook Content Standards
September 10, 2020
How Will Changes to Facebook’s Terms of Service Affect Your Business? To say that 2020 has been a year of changes would be an understatement! While we never know what the future will bring, one thing I can say for certain is that social media will continue to change and evolve. And ...
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