Marketing Articles and Ezines

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151. In business, you have to be cold-blooded? July 29, 2021 One day, I was walking along one of the piers of Manhattan, and we were talking about how one of his friends wanted to start her own little business. I don’t exactly remember what type of business, but I know it’s related to selling handcrafted products. But the problem was that this person had a lot of fear that held her back from getting started. Specifically, fear of not being liked and fear of rejection. To which my friend replied, “In business, you have to be cold-blooded.” Now, don’t take this the wrong way. He didn’t mean treating your customers, clients, a... (read more) Author: Ellisen Wang

152. How to achieve a master level in copywriting July 26, 2021 I did some self-copywriting training over the weekend. I was listening to a video recording of a seminar speech by Gary Bencivenga, who is often referred to as America’s Best Copywriter. In one of his speech segments, he talked about how to improve your copywriting skills, or any skill for that matter. The best way to do that is by doing something every week to improve at least 1%. And as weeks, months, and years go by, that improvement will compound, and eventually, you’ll achieve a master level. When it comes to copywriting, Gary Bencivenga suggested following his “Ad a D... (read more) Author: Ellisen Wang

153. What it means to have a strong network July 25, 2021 Two days ago, I had a coffee chat with a former advertising agency co-founder. From time to time, I’d have passing thoughts of taking what I do now and expanding it into an agency. So why not talk to someone who has already been there and done that. She shared the story of how she and her co-founder successfully jumpstarted the agency by tapping into their strong network and brought in their first few clients through that. And then I decided to ask her, “What does it mean to have a strong network?” In my mind, I always thought having a strong network meant regularly ke... (read more) Author: Ellisen Wang

154. Certified Translation Services Near Me July 24, 2021 Finding a service provider in your area can be very comforting. You can ask for their help at any time, and they will be able to provide you with the service that you require. This is why when people require linguistic assistance; they look up certified translation services near me on the internet so they can find an agency nearby. But we live in a time where we don't need physical communication with someone to get the help that we require. Businesses and individuals can turn to the internet and get online translations easily from websites. There are also plenty of agencies that offer linguist... (read more) Author: Certified Translation

155. I never thought I'd see this on LinkedIn July 23, 2021 As you may or may not know, LinkedIn is a social media platform for professional networking. Emphasis on “professional.” But once in a while, you’ll see content that you’d never think to ever come across on a platform like LinkedIn. All these posts about COVID, the masking issue, and all the other social justice issues, in my opinion, should stay on Facebook or Twitter. Yet, people still want to start fights with others about these topics. Here’s a more recent example I came across. I saw a viral post from an HR professional who needed help finding a job. As expec... (read more) Author: Ellisen Wang

156. 9 Ways To Make Your Blog More Engaging July 22, 2021 Simple Blogging Tips To Get You More Raving Fans Knowing how to make your blog engaging is one of the most important elements of any smart digital marketing strategy. I encourage all small business entrepreneurs to start blogging, because a blog can dramatically increase brand awareness and drive quality traffic to your website. In today’s digital landscape, using blogs to convert just makes sense. But of course, this only works if you understand how to write an engaging blog, and what makes a good blog post. Even if you think of yourself as a writer, blogging is a very differen... (read more) Author: Susan Friesen

157. It feels good to be the boss July 21, 2021 A couple of weeks ago, I had a conversation with the Head of Marketing of a beauty and skincare company, and I asked her about her prior marketing work experiences. She told me that she started out in a marketing agency. And even though she got exposed to a lot of different aspects of marketing, in her own words, the work hours were insane because she had to meet the demands of the agency’s clients. She just did whatever the clients told her to do. A lot of experience gained, but very little creative freedom. Then she moved to another position where she did some branding work, w... (read more) Author: Ellisen Wang

158. How to Use Video Content Marketing for Business July 21, 2021 Video content is the only way to connect with your customers. It gives you high conversion rate than any other marketing content. You have to create engaging, informative, and creative content to grab your audience’s attention. You can also create promotional content for your business to attract your targeted audience. Marketers spend their most of the time on video marketing as it is easy and quite effective than others. People understand your points very easily and it increases the chance to buy your products or services. You can mainly focus on four types of video marketing on social media ... (read more) Author: Pushpa Srivastava

159. My first impression of Clubhouse July 19, 2021 Let’s talk about Clubhouse. If you don’t know what it is, it’s a relatively new audio only social media app where people can have conversations in different rooms. When I first heard about it, I thought it was just another text messaging app, except it’s audio only. Fortunately, I managed to get access to the app and explored it over the weekend. I will say, it’s nowhere near what I expected it to be at all. The best way I can describe the app is this: Clubhouse is an app where you can basically have your own talk radio show. And now, I can see why the app went vi... (read more) Author: Ellisen Wang

160. The flaw in Monopoly when it tries to criticize capitalism July 17, 2021 One of my favorite board games is Monopoly. It’s a great feeling when you build hotels on your properties and charge expensive rent on your opponents to the point of bankruptcy. Monopoly Deal, which is the card game version of Monopoly with a slightly different objective, is also a favorite of mine. But recently, I read that Monopoly was created to criticize capitalism. And it makes sense because it illustrates the saying that is, “The rich get richer, the poor get poorer.” As you accumulate properties, your income will slowly increase. Then you reinvest the earned inc... (read more) Author: Ellisen Wang

161. A Money-Sucking Blind Spot Most Entrepreneurs Have (And How to Avoid it) July 15, 2021 Tales from the Online Marketing Crypt #21 4 Questions That Will Save You Time, Energy and Money On Your Website While I was pregnant with my son, I knew I wasn’t going to go back to my job after he was born. So, just like a typical entrepreneur, I immediately began to work on starting my own business. I partnered with my neighbour, Bridgette, who had great artistic talent. We founded Brisanna Craftworks – a country craft business specializing in dried florals, fabric albums, and a variety of Christmas ornaments. That first Christmas we decided to have an open house to show off our ... (read more) Author: Susan Friesen

162. I finally started investing July 15, 2021 I’ve been working on something for the past few months. Something I kick myself for not starting earlier. And that is, building my investment portfolio. For the longest time, I’ve just been letting my dollar dollar billz sit in my bank account while they’re earning me 0.000001% interest. I already set up my emergency funds and still had some money leftover. So I thought, “Why not invest the rest?” Before I invested a single penny, I told myself to play the long term game. I assumed doing anything outside of that will end up screwing me over. And I know I’m no... (read more) Author: Ellisen Wang

163. Who would be more likely to be accepted to sit at the cool business kids' table? July 14, 2021 The two people I’m comparing today are: Jeff Bezos and Elon Musk Let’s examine them both. First up, the world’s richest man, Mr. Bezos. He seems like the typical C-suite executive. He’s almost always in a suit and keeps his interviews professional. And as you can probably tell by the way he runs Amazon, this guy is all about keeping things efficient, even if it’s at the expense of their employee’s well-being, apparently. If you’re a warehouse worker and your feet’s in pain from walking all shift long? No problem, there are some vending machines placed inside the building th... (read more) Author: Ellisen Wang

164. LASER ASSISTED EXCISION OF A GINGIVAL POLYP July 13, 2021 INTRODUCTION: Gingival polyps, are focal fibrous hyperplastic lesions, also known as, localized gingival enlargement or “epulis”. The primary reason for the occurrence of a gingival polyp or epulis is attributed to local factors such as caries, calculus and tooth malposition. TREATMENT MODALITY: A surgical excision can be performed using a periodontal knife/scalpel/rotary coarse diamond burs/ electrocautery etc. But these techniques are prone to side effects and complications like surgical trauma, postoperative pain, swelling, bleeding after excision and poor patient acceptance. Aft... (read more) Author: jason steve

165. Freebie seekers continue to infest Facebook July 12, 2021 About one or two years ago, I used Facebook ads to promote my opt-in page and attract some new subscribers. I remember one special individual couldn’t resist to post a comment and wrote: “Have to agree to receive promotional emails, no thank you…” What did he think I was, a charity? Heck, even charities probably send promotional emails, or even physical mail pieces to collect more donations. But obviously, I’m not a charity. I’m in the copywriting business. And like everyone else in business, my goal is to earn money. Everyone and their grandmothers should kn... (read more) Author: Ellisen Wang

166. iOS 15 is going to disrupt email marketing, but here's why you shouldn't worry July 08, 2021 There’s been a lot of panic going on in the marketing world lately. Specifically about Apple’s new iOS 15 update. They say the new update includes “Mail Privacy Protection,” which will basically not allow email marketing softwares to track open rates. And that is going to disrupt the ways of email marketing because open rates have been one of the main ways people measure the engagement of their email lists. But from what I heard, click rates are still trackable. And while I did say it’s going to disrupt the way people do email marketing, I don’t think it’s going to be the e... (read more) Author: Ellisen Wang

167. Personal Branding Strategies for Women in Business July 08, 2021 How a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the first time they visit, they’re going to walk right out, and likely never come back. They might even tell a few friends. But if they have the time of their life on their first visit to your store, you’ve got a loyal customer for life. And again, they might even tell a few friends. But what a... (read more) Author: Susan Friesen

168. Why motivational speech videos often fail July 07, 2021 Nowadays, there are thousands of motivational speech videos on the Internet. Usually, they have inspirational music playing in the background and there’s a man or woman making a speech with a positive attitude. And yes, they do a great job of giving people a boost of motivation. But motivation is just an emotion. And like all emotions, they’re temporary. One day, you can feel an intense motivation to do something. The next day, you’re back to your normal self and don’t feel like doing that thing anymore. Out of all the motivational videos I listened to, there have been... (read more) Author: Ellisen Wang

169. FBI's grand marketing scheme that led to over 800 arrests July 06, 2021 Here’s an interesting, and ironic, story I recently heard. For the longest time, criminals have been using privacy phones to talk to their associates about their illegal, underground business. They heavily relied on Phantom Secure, a company that provides privacy phones specifically for drug traffickers. These phones had no built-in GPS, no apps to potentially track any data, and all messages were routed through proxies before they were sent, which masked their locations. What was special about the Phantom Secure phone was that it had a killswitch feature. So if any law enf... (read more) Author: Ellisen Wang

170. Tales #20: 3 Hard Truths About Your Online Business Presence July 01, 2021 Tales from the Online Marketing Crypt #20 Busting the Fairy Tales You Keep Being Told to Do We’ve been living in a fairy tale this past week. Well, more like a nightmare with this scorching heat that has engulfed the Pacific Northwest with record-breaking temperatures! When I was younger I couldn’t handle the heat at all. I was prone to heat exhaustion – and that was in temperatures nowhere near the heat we just experienced! Back then, it was standard to earn a summer income picking berries at a local farm. I wasn’t too fond of picking strawberries because we’d have to craw... (read more) Author: Susan Friesen

171. ROOT CANAL DISINFECTION IN PERMANENT TOOTH USING LASER DURING ROOT CANAL PROCEDURE/ENDODONTIC TREAT June 30, 2021 Introduction- The main goal of endodontic treatment is the effective cleaning of the root-canal system and preventing the reinfection. Traditional endodontic techniques use mechanical instruments and chemical irrigation to shape, clean and completely decontaminate the endodontic system. The complexity of the root-canal system is very well known with added fact that most of the NiTi (Nickel-Titanium) instruments work on the center body of canal leaving behind fins, isthmus, cul-de-sacs all untouched. These left out spaces harbour tissue debris, bacteria and their by-products and this insufficie... (read more) Author: jason steve

172. Video for Instagram: How to Choose Between a Post, a Story, a Reel, and IGTV? June 29, 2021 Instagram is one of the most used social media platforms nowadays. It proves to be one of the best social media platforms for video contents because it keeps rolling out new features consistently. It’s getting difficult to distinguish between the video options. When you want to share a video on Instagram, you have options to share it as a post, or a reel, or a story or as an IGTV post. Over 1 billion users are actively using Instagram. Most of them are video-centric. Instagram established a solid corner of the market with options like IGTV, Reels, stories, and posts. So, we’ll learn in details... (read more) Author: Pushpa Srivastava

173. Want to make yourself look rich? June 24, 2021 Forget about actually making money. Here are a couple of things you can do instead to effortlessly make yourself look rich: 1. Buy some wine bottles and carefully change the years to make them look older, and more expensive than they actually are. 2. Spray paint your credit card black to make yourself look financially exclusive. 3. Start sealing your envelopes with wax. 4. Wear a monocle. 5. Go to the bank and exchange a $100 bill for 100 $1 bills. Take a video of yourself spreading the bills out like a fan, and post that on social media. 6. Always eat your m... (read more) Author: Ellisen Wang

174. How We Showed One Vancouver MedSpa It IS Possible To Find a Great, Trustworthy Marketing Agency June 24, 2021 Like we list on our website, our Canadian-based agency provides just about every service you could require for digital marketing: logo and graphic design, custom website design and development, SEO and SEM marketing, social media marketing, content writing, copywriting, newsletters, and strategy consulting (phew!). But sometimes it seems like I could add another service to that list: digital therapist. That’s because so many of our clients come to us after getting burned by other agencies or web developers. They’ve often spent a fortune on a website that doesn’t represent their ... (read more) Author: Susan Friesen

175. The lesson behind David Schwimmer's success with Friends June 23, 2021 I used to watch Friends as a young kid. It was one of the first American sitcom shows I enjoyed watching, even though I didn’t understand what was going on half the time. And recently, the Friends Reunion special episode was released so there has been a lot of hype around that. But I don’t want to talk about that episode itself. I want to focus on one specific cast member. And he is none other than the one who played the intelligent, yet silly paleontologist, David Schwimmer. Fun fact: David Schwimmer originally wasn’t supposed to be a part of the show. At fi... (read more) Author: Ellisen Wang

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